Industry Pioneers Join to Improve Visibility and Management Reporting for Ad Operations
NEW YORK – Solbright, delivering solutions that drive the business of digital advertising, announced that it has partnered with PubMatic, a provider of the technology and full-service solutions to manage and monetize non-guaranteed ad inventory, to provide clients of both companies with real-time digital ad performance data.
As part of Solbright’s ongoing strategy to deliver overall visibility into clients’ digital advertising operations, PubMatic will integrate its direct and secondary ad sales and performance data into Solbright’s digital ad management solution. Joint customers will be able to review the information via a direct feed on a single user interface, with access to impressions, CPM rates and reporting information they can use to maximize their ad campaigns and deliver the best ROI.
“PubMatic’s optimization technology integrated with Solbright’s solution provides users with a critical tool for enhancing the effectiveness of their ad inventory as part of a complete ad operations management solution,” said Rajeev Goel, co-founder and CEO, PubMatic. “We believe in an open ecosystem that allows publishers to utilize the systems they have as well as new systems. Companies using Solbright are looking for a combined offering that provides them with the best of both worlds: the most advanced optimization tools for non-guaranteed inventory, with information from these tools delivered via the comprehensive ad operations management solution they use every day.”
Ad operations have become extremely complex as the demand for performance, transparency and real-time analytics has increased. In order to derive the most value from vast amounts of digital ad inventory, publishers require real-time insight into ad price prediction, quality control, reporting and analytics. To do this, publishers rely on both primary and secondary channels to deliver deeper, more accurate visibility into the effectiveness and ROI of online campaigns.
“Our partnership with PubMatic represents a significant step toward the integration of our Solbright solution with other leading digital advertising technologies on the market,” said Thomas Pace, CEO, Solbright. “This step will simplify the management of digital advertising for premium publishers by providing a single Solbright interface into critical third party systems, thereby empowering them to take complete control of their ad operations and make timely decisions that will grow their businesses.”
The Solbright solution leveraging PubMatic data is available immediately.
About PubMatic:
PubMatic’s ad monetization and management solution combines impression-level ad auction technology, the most comprehensive brand protection tools, and enterprise ad operations support to give the Web’s premium publishers the most control over their revenue and brand.
PubMatic has seven offices around the world in the US, Europe, and Asia.
Some of the world’s most respected online publishers have chosen to work with PubMatic, including The Huffington Post, eBay, United Online, TV Guide, ATT, IAC, and the majority of the comScore Top 10. http://www.PubMatic.com
About Solbright
Solbright delivers solutions that drive the business of digital advertising. The company provides the tools to help more than 4,000 leading Web sites manage the entire spectrum of their online advertising operations, from proposals and insertion orders to real-time inventory management, ad trafficking, billing and reporting. Solbright delivers a simplified – not simplistic – solution to their most daunting business challenges, enabling them to take control of their digital advertising revenue and build a proven, results-oriented plan for the future. More information is available at www.solbright.com.
