New Tool Provides Marketers with Transparency into the Audience Data Powering Their Targeting Campaigns
NEW YORK – Netmining, a leading provider of audience targeting solutions, announced the release of SiteInsights, a powerful dashboard that provides advertisers with real-time access to insights on their website audience and the key marketing analytics that can enhance their conversion optimization efforts.
Netmining advertisers can use SiteInsights to gain an “under the hood’ view of their site visitor data which is gathered by the same tag that powers their display advertising campaigns. Armed with this data, advertisers and their agencies can gain an enhanced knowledge of customer behavior on their website to help inform conversion strategies and marketing programs.
The reports available in SiteInsights allow marketers to understand important KPIs, such as Netmining’s True Interest profiling scores by visitor, total site visitors and visits, recency and frequency of visits, entry and exit pages, top referring sites, the most popular products and pages on a site and more. For example, a marketer might use the “Score per Referrer” feature in SiteInsights, which overlays Netmining’s True Interest score for each visitor over traffic data from referring URLs, to understand which websites drive not only the most traffic, but the most qualified traffic with the highest propensity to convert.
“Through focus groups with industry leaders and listening to our customers, we learned that advertisers desire more transparency, as well as actionable and clear insights into the data powering their targeting campaigns,” said Will Margiloff, Chairman of Netmining. “Netmining consistently achieves the best performance compared with other targeting networks because of the deep audience behavior data we gather and use to optimize campaigns – now we’re also able to offer marketers real-time insight into the analytics driving this performance.”
This new offering cements Netmining’s commitment to providing unparalleled value to its clients above and beyond exceptional campaign performance.
“Netmining continues to be a highly valued partner who consistently achieves great results for our clients, and helps bring new, innovative ideas to the table,” said Rick Martira, Senior Manager, Digital at Singer Direct. “The release of SiteInsights is proof of their continued commitment to providing more value to marketers and their agency partners.”
Select Features within SiteInsights:
Score per Referrer: View the volume and quality of traffic driven to a site by referring URL.
Heat Map: Understand interest levels by product and product category on a site.
Page View Insights: Gain a deeper perspective into how visitors are engaging with each page of the site.
Transition Behaviors: Learn how visitors are behaving as they enter and exit the site.
About Netmining
Netmining is a global provider of audience targeting solutions that are proven to increase conversion rates across websites, online advertising and email programs. With a real-time profiling engine that understands each individual’s interests and buying propensity, Netmining enables companies to deliver highly relevant and personalized interactions across the entire customer lifecycle.
Netmining solutions are used by marketers, system integrators and agencies across Europe, Asia and North America including Fiat, General Motors, Danone, Borders and Red Roof Inn. More information can be found at http://www.netmining.com/ or by following us on Twitter at @netmining.
