DUBLIN – Research and Markets has announced the addition of the “US Mobile Advertising and eCommerce Revenues, With Forecasts to 2015” report to their offering.
The report forecasts that mobile internet users via handsets in the US will rise to 158m in 2015, and smartphone owners will rise to 194m in the same year. In view of this, prospects for revenues from mobile advertising and mobile eCommerce are considerable, and the report predicts each will increase by +37% CAGR and +65% CAGR respectively, between 2009 and 2015.
This 36 page report examines mobile advertising and eCommerce via handsets in the US to 2015, and is divided into two sections. The first section provides analysis and forecasts for ad revenues across SMS, Display and Search, and for mobile eCommerce revenues up to 2015.
The second section is given over to an analysis of the following drivers to mobile eCommerce and mobile advertising:
Smartphone subscribers (with forecast to 2015)
3G subscribers (with forecast to 2015)
Mobile internet users (with forecast to 2015)
Applications (including in app advertising)
Location based services, eCommerce, and advertising
Mobile coupons and payments
Social networking
Video (including in video advertising)
Music
Key Topics Covered:
Methodology
eCommerce via mobile handsets
Opportunities
Revenue forecasts to 2015
Mobile advertising
Opportunities
Mobile ads served in the US: Feb 2009 to Feb 2010
Top devices served with mobile ads in the US: Feb 2010
Revenue forecasts to 2015
Drivers to mobile ad and eCommerce revenues
Smartphones
4G roll out
Mobile internet usage
Applications
Location based services and advertising
Mobile payments
Video
Social networking
Music
Bibliography
About Coda Research Consultancy
Companies Mentioned:
ABC.com
ABI
AdMob
Amazon
Apple
AT&T
CFI Group
Clearwire
Compete
comScore
Distimo
eBay
eMarketer
Facebook
Fandango
Federal Communications Commission
Federal Trade Commission
Foursquare
Gartner
Google
HTC
iPhone
Microsoft
MobileCoupons.com
MobiQpons
Morgan Stanley
Motorola
MySpace
+ many more
For more information visit http://www.researchandmarkets.com/research/a548b3/us_mobile_advertis
