Omniture Customers Can Now Measure and Optimize iPad Content and Applications; Segmentation, Dashboarding and Reporting Enhancements Make It Easier to View and Share Actionable Insight
SAN JOSE, Calif. – Omniture, an Adobe company (NASDAQ:ADBE), and a leading provider of online business optimization software, announced new analytics and optimization capabilities within the Omniture Online Marketing Suite.
New capabilities within the Omniture Online Marketing Suite
– Omniture SiteCatalyst, an advanced online analytics solution
– New and innovative dashboarding capabilities making it easier to display, print and share critical online business insights across the organization.
– An expanded mobile device database now including recognition of the iPad, so customers can segment and run reports based on iPad user behavior.
– Ability to measure iPad applications and video usage on the iPad.
– Enhanced reporting and administration improvements that empower daily users with better visualization of data and easier management of broad account user groups.
– Omniture Discover, a solution for deep insight and advanced segmentation
– More accurate measurement of visitor engagement by time spent, time segmentation and more granular trending for greater insight into hourly visit dynamics.
– Improved segmentation features with time-based rules for better understanding of visitor behavior and new rule operators for building more concise segments.
– Better usability and workflow for easier access to projects and customizable default metrics for enhanced conversion and traffic reporting.
– Omniture Test&Target, a best-of-breed solution for real-time A/B and multivariate testing
– Ability to personalize and improve effectiveness and performance of iPad applications with A/B and multivariate testing, dynamic content targeting and audience segmentation.
– Optimize mobile Web content for display and interaction on the iPad.
The new features are available now.
About Omniture, an Adobe company
Omniture, a business unit of Adobe Systems Incorporated, is a leading provider of online business optimization software for managing and enhancing online, offline and multi-channel business initiatives. Hosted and delivered via on-demand subscription service and on-premise solution, Omniture software enables customers to capture, store and analyze information generated by their Web sites and other sources, providing business insights into the performance and efficiency of marketing and sales initiatives and other business processes. For more information, visit www.omniture.com.
About Adobe Systems Incorporated
Adobe revolutionizes how the world engages with ideas and information – anytime, anywhere and through any medium. For more information, visit www.adobe.com.
