Enables Email Marketers to Improve Customer Engagement via Multiple Channels
Retail Marketing Conference
ORLANDO – CRM Text, a developer of mobile marketing solutions, announced at the Retail Marketing Conference that it is partnering with iPost, a leader in strategic email marketing services and predictive analytics, to offer digital marketers a unified email and mobile marketing solution.
The partnership augments iPost’s array of email marketing and predictive analytic solutions with CRM Text’s mobile campaign management solution, to give email marketers a single platform to create, distribute, track, and analyze email and mobile marketing campaigns. With integrated subscriber management, the solution extends its reach to enable customers to choose their preferred method of communication, email or SMS.
“Text messaging is the ideal compliment to email marketing to increase the reach and visibility of your message,” said Stan Bradbury, President of CRM Text Solutions. “Increasingly customers rely on their mobile device for communications and SMS is the most reliable and preferred method for mobile communications.”
CRM Text enables agencies and businesses to communicate and engage their customers using SMS. CRM Text’s patent-pending method for assigning short codes enables true, two-way SMS communications for ongoing communications between businesses and their opted-in subscribers. iPost’s rich segmentation capabilities ensure that companies target customers with the right email message at the right time. Coupling the companies’ solutions allows marketers to create compelling and targeted digital campaigns, email and SMS messages, delivered according to the customers’ preference, the inbox or phone, with measurable analytics.
“Email marketing remains the most cost-effective and efficient way for brands to engage customers,” said John Janetos, vice president of business development and marketing, iPost. “Bringing together iPost’s email marketing solutions and CRM Text’s mobile solution enables marketers to engage their customers on the customers’ terms leading to improved conversion rates and higher overall customer engagement.”
iPost will offer the CRM Text platform as a value-added service to its iMM™ email marketing platform. Using CRM Text in combination with Autotarget™, iPost’s predictive analytics solution for creating targeted marketing campaigns based on customer behavior, will result in immediate ROI by increasing revenues, reducing program costs, improving customer engagement levels and lowering email opt-out rates.
About CRM Text
CRM Text provides the only SMS solution for true, two-way SMS without the expense of a dedicated short code for each business. The CRM Text patent-pending platform takes mobile messaging beyond simple marketing and enable mobile CRM, allowing marketers to reach more customers more efficiently in the manner that customers prefer. To learn more about CRM Text please visit www.crmtext.com.
About iPost
iPost offers a broad array of email marketing and predictive analytic solutions to help companies efficiently drive multi-channel profits. Sending email is easy. Using email to optimize profit and loss, satisfy customers and cost-effectively market across channels requires the right tools, services and experience. As a pioneer in email marketing, iPost has provided the leading edge technologies and services to help hundreds of customers drive successful email marketing campaigns and promotions. To learn more about iPost, please visit www.iPost.com.
