New York City Event Features Launch of bellezabandida and Speakers from Meredith, AOL Latino, Discovery Networks U.S. Hispanic Group, Unilever
NEW YORK – LatinVision Media, a New York-based organizer of conferences and networking events focused on marketing to U.S. Hispanics and Latin American executives, announced the line-up of top Hispanic marketers scheduled to join its “Marketing to Latinas” conference to discuss emerging trends and new strategies for reaching the $1 trillion market.
This year’s conference also will serve as a launch platform for bellezabandida, the first and only bilingual, private sales event website focused on luxury beauty and lifestyle products for all women, including Latinas. The one-day conference, which is open to the public, begins at 8 a.m. Thursday, June 10, at Prince George Ballroom, 15 East 27th Street, New York, NY, 10016.
Panel discussions and presentations will take place from 8 a.m. to 1 p.m. and a networking event from 6 p.m. to 9 p.m. During the morning session, Hispanic marketing industry leaders will discuss hot topics, emerging trends and key issues relevant to the Hispanic marketing community and best practices to reach and engage Hispanic consumers via multimedia platforms. During the evening networking session, bellezabandida, an event sponsor, will announce its launch.
“Latin women today make most of the buying decisions and usually manage their family’s finances, so it’s critical for marketers to influence them in order to tap into this market’s $1 trillion purchasing power,” said Carlos Vassallo, LatinVision Media’s CEO. “Our conference is designed to help marketers develop effective relationship-marketing programs that create affinity with Latinas and influence their buying decisions.”
Panelists include:
Olivia Maloney, Director, US Hispanic Sales & Solutions, AOL Latino
Diane Rankin, Co-Founder and President, Belleza Bandida
Andiara Petterle, CEO, Bolsa de Mulher
Bilai Joa Silar, Vice President and Channel Director, Discovery Networks U.S. Hispanic Group
Lauren Michaels, Co-President & Publisher, Latina Media Ventures
Kristyn Page, Director of Multicultural Marketing, Macy’s
Ruth Gaviria, CEO Hispanic Business Ventures, Meredith Corporation
Leylha Ahuile, Senior Analyst of Multicultural Reports, Mintel Corporation
Maritza Puello, Executive Director, NY1 Noticias
Jackie Bird, CEO, Red Bean Society
Carol Robles-Roman, Deputy Mayor for Legal Affairs, The City of New York
Jim Legg, EVP of Leadership and Innovation, The San Jose Group
Cynthia Nelson, COO, Todobebe.com
Tatiana Hansell, Sr. Brand Manager Multicultural Marketing, Unilever
The panel presentations will be live-streamed to Latin America, Spain and Portugal by NetStairs. Tickets are $160 for LatinVision members and $190 for non-members.
Information, including registration and sponsorship details, is available at www.latinvision.com/conference/latinas and www.latinvision.com/conference/latinas/mediakit.pdf. More information about LatinVision Media’s 2010 conference series is available at www.latinvision.com/marketing.
About LatinVision Media
LatinVision Media Inc. is a New York-based company that operates business portals targeting U.S. Hispanic and Latin American entrepreneurs, business owners, executives and professionals in small- and medium-sized companies. LatinVision’s portals include: www.latinvision.com; www.latinvision.com/finance; www.latinvision.com/jobs; and www.latinvision.com/digital, among others. For more information, go to http://tinyurl.com/LatinVision.
About bellezabandida
Bellezabandida is the first and only bilingual private sales event website exclusively focused on beauty. The members-only site enables visitors to browse and buy luxury beauty products discounted up to 70% off retail prices. Products are hand-selected by beauty insiders who know what’s new, what works and what women need. The site, created to serve as a trusted source for all women, provides meaningful content about beauty and lifestyle products, issues and trends. More information is available at www.bellezabandida.com.
About Business Wire
Business Wire, a Berkshire Hathaway company, is the global leader in multiplatform press release distribution. Thousands of communications professionals turn to Business Wire for superior optimization, presentation and distribution for their news, photos and multimedia to news media, websites, search engines and wireless services. Our XHTML technology and patented NX distribution platform promotes news release interactivity, social media sharing and search engine optimization. With 30 bureaus around the world, Business Wire offers unparalleled local service, backed by global reach. For more information about Business Wire’s PR, IR, SEO and multimedia services, visit businesswire.com and check out our blog at businesswire.com/blog.
About NetStairs.com
NetStairs, currently celebrating its 10th anniversary, pioneers and builds open standard media infrastructures and platforms for ad agencies, global brands, publishers, TV stations, broadcasters, event promoters, content aggregators, and enterprises with CMS Web 2.0 / Web 3.0 sought solutions. As an intelligent media delivery enabler, NetStairs platforms are founded on industry standards with focus on interactive, live, on-demand, and streaming protocols. For more information, visit www.netstairs.com.
