Do it Yourself Interactive Allows Marketers to Customize Campaigns that Work
CHICAGO – Advertise.com, a premier platform for search and display advertising, announced the availability of new tools that give savvy interactive marketers direct control of display ads enhanced with Advertise.com’s Remarketing services. The self-service platform is ideal for independent marketers and advertisers who want total campaign control, and are looking for opportunities to optimize spending on what works. Marketers dictate campaign parameters by optimizing low performing referring sites, setting browser types, setting frequency (IP) caps, geo-targeting and even controlling day-parting, among other features.
Benefits also include multiple traffic channels, run of network, channel (categories) and Remarketing. Also known as retargeting, Remarketing delivers ads to consumers based on previous web site actions that did not result in a sale. Prospective customers who do not convert during a site visit are tagged and delivered ads for discounts and specials from the site owner as they surf elsewhere on the web. Advertise.com is one of the first ad networks to offer this powerful combination of ads with Remarketing technology.
Advertisers aren’t tied to an account representative with the self-service platform, although support is always available if necessary and, the time it takes to get campaigns off the ground is only contingent upon ad approval.
Advertisers will find using the platform easy. Create ads with either the online tool at Advertise.com or directly upload ready-made creatives. Schedule where and when campaigns run and confirm budget. Ads appear in minutes after their approval.
Analysts following online advertising forecast U.S. ad spending this year to range from $24.1 billion (Deutsche Bank) to $29.7 billion (IDC), signaling renewed growth within the medium. The simplicity of self-serve options such as Advertise.com’s Self Serve Display Ad Platform give advertisers more options and even more control over their spend, campaigns and the need to capitalize on opportunities quickly in competitive environments.
“I’ve seen a big increase in advertisers who want a hand in executing their campaigns, all the way from creative to conversion. These advertisers are driven by thin budgets and the need to do more with less. ROI is their number one concern,” said Daniel Yomtobian, founder and CEO of Advertise.com. “Advertise.com’s Self Serve Display Platform with Remarketing gives our advertisers the ability to drive their brand and increase conversions.”
To learn more, visit www.advertise.com.
About Advertise.com
Advertise.com is a premier platform for search and display marketing that enables advertisers to reach a wider audience through our exclusive network of search engines and publisher properties. Leading the charge in online advertising since 2001, Advertise.com connects thousands of advertisers with millions of consumers every day – now delivering more than 10 billion ad impressions each month.
