Leads Networks & Exchanges Committee with 24/7’s Dave Moore
NEW YORK – ContextWeb, Inc., which runs the ADSDAQ Ad Exchange, the largest independent ad exchange, announced that Jay Sears, General Manager of ContextWeb’s ADSDAQ Exchange, has been elected as the new co-chair of the IAB’s Networks & Exchanges Committee. He will serve as co-chair with David Moore, the founder and chairman of 24/7 Real Media.
For the past 18 months, Sears and David Jacobs, Senior Vice President, Publisher Services AOL Advertising | Advertising.com, co-chaired the IAB working group that developed the Networks & Exchanges Quality Assurance Guidelines (http://bit.ly/bK2eX1). The guidelines outline concrete measures that will allow for standardizing the buying and selling of advertising inventory in networks and exchanges and provide greater brand safety assurances to marketers and agencies.
“Jay gets things done,” said David Moore, chairman and founder of 24/7 Real Media. “He works relentlessly for this industry and brings great experience, intellect and passion to this role. Our industry has benefited greatly from his dedication during the past year and a half. I look forward to serving alongside him as co-chair of the IAB’s Networks & Exchanges Committee.”
“Jay Sears knows how to build consensus, and his commitment to the IAB’s working group, and the insights he brought, made him an excellent choice to co-chair the committee,” said Sherrill Mane, IAB’s Senior VP of Industry Services. “He and David will do a wonderful job leading this industry to the next level.”
About ContextWeb, Inc.
ContextWeb operates the ADSDAQ Ad Exchange—the only online ad exchange where advertisers and publishers both enjoy complete control. The ADSDAQ Ad Exchange works with more than 12,000 ad buyers and ad sellers every day. Using page-level, contextual technology the ADSDAQ Ad Exchange delivers category-specific, brand-safe inventory along with extensive in-category reach, all with a purchase comparable to a site or portal buy.
The ADSDAQ Ad Exchange ranks among the top 20 ad-supported properties according to comScore. ContextWeb, Inc.’s investors include leading venture capital firms Draper Fisher Jurvetson (“DFJ”), DFJ Gotham Ventures, DFJ New England, Updata Partners and Investor Growth Capital. For more information, please visit: www.contextweb.com.
