AdSide Selected as an AlwaysOn East Top 100 Winner

Premium Ad Network Recognized for Creating New Opportunities for East Coast Digital Media Industry.

NEW YORK – AdSide™, the premium pay-per-click ad network announced that it has been selected as an AlwaysOn East Top 100 (AOE100) winner. Inclusion in the AOE100 signifies leadership amongst its peers and game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players. AdSide was selected by the AlwaysOn editorial team and industry experts based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.

AdSide and fellow winners will be honored at AlwaysOn’s Venture Summit East event on June 21st, 2010, at Harvard Business School in Boston, MA.

This two-day executive event, co-presented by The Blackstone Group, highlights the economic, political, and technology trends impacting growth investors.

The AOE100 represent companies that are demonstrating significant market traction in the on-demand computing, digital media, consumer internet, and greentech sectors. Winners were selected from among hundreds of companies nominated by investors and industry insiders, following an extensive selection process.

“Innovation is not only alive and well on the East Coast, it’s accelerating in economic power and scope,” says Tony Perkins, founder and editor of AlwaysOn. “The companies certainly represent some of the highest-growth opportunities in the private company marketplace.”

AdSide provides a uniquely effective media buying and delivery platform for the premier content marketplace. The network helps publishers seamlessly monetize HTML pages, video and images, and generates an incremental revenue stream without disrupting the user experience. Publishers further benefit from a combination of high-value advertisers, and an advanced yield optimization technology.

AdSide’s 2-Step Click™ model gauges user interest to deliver the highest value users to each website. The platform’s Content targeting model extends advertisers’ reach within their chosen demographic groups, and ensures ads are placed next to relevant ‘safe’ content.

“AdSide has created an important marketplace for premier content publishers, high-value brand and performance advertisers,” said AdSide chief executive officer, Oded Itzhak. “We are honored to be a part of this group of industry leaders.” Itzhak was previously co-founder and CTO of Quigo, now a part of AOL.

About AdSide

AdSide ( is a premium pay-per-click ad network serving tier-1 content publishers, advertisers and media agencies. We offer a better, simpler platform that delivers highly targeted ads within a controlled environment of quality content sites, and across web pages, videos and photos. AdSide is owned and operated by DOCLIX, a provider of advanced digital advertising solutions. DOCLIX is a member of the IAB and the Click Quality Council. We are headquartered in New York City.

About AlwaysOn

AlwaysOn is the leading business media brand networking the Global Silicon Valley. AlwaysOn’s executive event series help companies spearhead the global innovation economy, and include the Summit at Stanford, OnMedia, OnHollywood, OnDC, OnDemand, Venture Summit Silicon Valley, Venture Summit East, GoingGreen, GoingGreen East, and GoingGreen Europe.