Co-hosted by the Rubicon Project, Dapper’s panel series makes its LA debut to investigate the new performance display landscape powered by real-time bidding, dynamic creative and consumer data to understand user intent – and unearth new opportunities for publishers, agencies and advertisers
SAN FRANCISCO – Dapper, a pioneer in transforming display advertising into a predictable and scalable performance marketing channel, announced that it will bring its acclaimed Fixing Advertising series to Los Angeles on July 19. Co-hosted by the Rubicon Project, Fixing Advertising Los Angeles will explore the tremendous changes and opportunities in display advertising today as innovations in user data, intelligent media buying, and dynamic creative drive new efficiencies and performance gains – at a remarkable scale. The panel will also take a deep dive into the ways that the new data-driven ecosystem is affecting publishers, including insights into which data is owned by publishers, how well they are represented by supply-side platforms and whether or not they are capturing enough of the value chain.
Fixing Advertising Los Angeles will be moderated by Yahoo! SmartAds General Manager, Peter Kim and features Amy Lehman of United Online; Frank Addante of the Rubicon Project; Zack Coelius of Triggit; Michael Baker of DataXu; and, Jon Aizen of Dapper. The event kicks off at 7:00 p.m. PDT on Monday, July 19 at the Rubicon Project Headquarters in Los Angeles, located at 1925 S. Bundy Drive, Los Angeles, CA. Registration is open to all, but space is limited and all Fixing Advertising panels have sold out to date. More information and a registration form are available at www.fixingadvertising.com.
“New ways to use data and technology are driving huge performance gains in display today,” said James Beriker, CEO of Dapper. “The tools and approaches that are being pioneered right now are the ones that will deliver long-terms gains in other channels, including social, mobile and video. Every performance marketer should be closely watching – and applying – the developments in this space. We’re very pleased to bring together a stellar group of speakers to provide a catalyst for discussion and exploration, as well as provide practical guidance to help advertisers, agencies and publishers.”
Dapper’s highly successful Fixing Advertising series explores the developing display ecosystem of DSPs, data, and dynamic ads to better inform advertisers about the potential for this medium and to bring innovation to the forefront of discussion. Over the past year, the event has brought together the best and brightest in this developing space in cities from New York to Seattle to San Francisco. Participants represent the advertisers and technologists on the leading edge of display, including AdBrite, AppNexus, BlueKai, Catalyst S+F, CareerBuilder.com, DataXu, Expedia, Kayak.com, MediaMath, PubMatic, the Rubicon Project, Travelocity, Turn, United Online, Yahoo! and others. Podcasts of previous panel discussions are available at www.fixingadvertising.com.
Dapper (Dapper.net) is leading a movement to fix online advertising by changing display ads from generic, broadcast messages to intelligent units that are personalized, relevant and interactive. Dapper’s proven IntentMatch technology unites the stack of services that advertisers need to transform display into an efficient and predictable performance marketing channel that scales. This proven approach integrates real-time bidding, user intent, and dynamic creative into a single, fully optimized platform for driving efficiency in display marketing. Dapper is privately held with funding from Accel Partners. The company is headquartered in San Francisco, CA with offices in New York and Tel Aviv. For more information, please visit the company’s website (http://www.dapper.net), view a demo (http://bit.ly/cpKma), or subscribe to Dapper’s blog at blog.dapper.net.
About the Rubicon Project
Headquartered in Los Angeles, the Rubicon Project launched in 2007 with a mission to automate the $65 billion global online advertising industry. The company’s yield optimization platform, REVV for Publishers™, is engineered to accelerate revenue for premium publishers. Backed by $42 million in funding from Clearstone Venture Partners, Mayfield Fund, IDG Ventures and GE/NBC Universal’s Peacock Equity Fund, the Rubicon Project serves premium publishers like NBC Universal, Gannett and CareerBuilder; optimizing more than 50 billion ads each month and reaching more than 500 million unique Internet users. the Rubicon Project also helps ad sales channels around the world gain access to precise audience-segmented inventory, at broad scale.