Publishers Now Can Add IAB-Standard Ads to HD Content on HTML 5 Players
MOUNTAIN VIEW, Calif. – Ooyala, the leading end-to-end online video platform, announced that it now supports dynamic insertion of IAB-standard ads for the iPhone and iPad. The enhancement to Ooyala’s HTML 5 player is the latest addition to the company’s popular monetization offering.
“Helping publishers grow their businesses and generate revenue from their content has always been one of Ooyala’s core goals,” said Bismarck Lepe, President of Products at Ooyala. “Mobile devices are becoming a big percentage of total video delivery for some publishers. As a result, we felt it was important to develop a quick and easy way for them to start monetizing this mobile audience without the need for complicated SDKs and custom player development.”
Forty percent of 18-29 year olds watch videos on their mobile device, according to “Mobile Access 2010,” a report just released by the Pew Internet and American Life Project. Ooyala’s announcement means it will be easy for content owners to serve IAB standard ads to this growing and important audience.
“Mobile video delivery has become a key priority as viewers increase their consumption on mobile devices,” said Jason Krebs, Executive Vice President at ScanScout. “Until now, companies have not been able to monetize their video content on the iPhone and iPad. We are pleased to be working with Ooyala to offer publishers the ability to generate revenue as they grow their mobile audience.”
“At YuMe, we are constantly working to help publishers earn money from their video content on each and every viewing device to which they publish,” said Jayant Kadambi, Co-founder and President of YuMe. “We look forward to working with Ooyala to provide innovative video advertising solutions for publishers as they expand their digital video audiences beyond the PC.”
Ooyala publishers can embed playlists and deliver mobile video with adaptive bitrate technology to ensure the best possible viewing experience for any Internet connection. Adaptive bitrate delivery is vital to viewer engagement and revenue growth: 60% of online video users say a poor viewing experience makes them less likely to return to a site, according to Jupiter Research.
Ooyala’s “out of the box” solution requires no additional development work, so publishers can quickly build a mobile business and reach their on-the-go audience. Mobile monetization is built into Backlot, Ooyala’s comprehensive video platform, and is available to all accounts.
About Ooyala
Ooyala is the leader in online video technology, including video analytics and monetization. Ooyala helps content owners gain the deep viewer insights that drive increased video engagement and better monetization. Ooyala serves over 500 customers — mostly global media companies and web marketers — including Electronic Arts, Endemol, Fremantle Media, Johnson & Johnson, Telegraph Media, Glam Media, Vans, and Vice Magazine. Vist Ooyala
