iVdopia Surpasses over 1 Billion Rich Media and 100 Million Video Ad Impressions across Mobile Devices

With this Milestone, iVdopia Takes Leadership as the Largest Video and Rich Media Mobile Advertising Network in the Industry

SAN JOSE, Calif. – iVdopia (www.ivdopia.com), the largest video and rich media mobile advertising network, announced that the company has surpassed over one billion rich media and 100 million video mobile advertising impressions. With this milestone, iVdopia has now raced ahead as the largest video and rich media mobile advertising network, powering the most number of video ads across Smartphone devices.

“Today, iVdopia is synonymous with video advertising on mobiles and we’re exceptionally pleased to have reached this landmark of over 100 million video ad impressions. In fact, advertisers for this summer’s blockbuster movie releases and fast-food launches relied on iVdopia’s mobile video advertising solutions as critical parts of their overall advertising strategy, which resulted in highly successful campaigns and sales,” said Saurabh Bhatia, Chief Business Officer. “With the distinction of being first to market the most innovative video and rich media ad formats, we’ve developed the most compelling user engagements available on mobile. Our advertisers have consistently seen success with iVdopia powering the most interactive video ads across Smartphone devices.”

“Video has simply changed the game of advertising on mobiles! Smartphones are getting better at supporting audio and visuals that are attractive and interactive, and users love consuming video that takes over their mobile screens and literally ‘speaks’ to them,” said Chhavi Upadhyay, Co-Founder and Chief Operating Officer of iVdopia. “Large and small advertisers have taken notice of this eye-ball grabbing medium and have turned to iVdopia for executing some of the most innovative video campaigns on mobile.”

iVdopia’s short history and long list of successes are marked with a number of mobile advertising “firsts” that include:

January 2010: Talk2Me Ad launched, the first social media ads for mobile phones
February 2010: Debuts Pre-App and In-App advertising for iPhone and Android mobile devices
April 2010: Introduces the first High Definition video ads on iPad
May 2010: Unveils the Viper Ad, featuring the new swipe effect with major movie blockbuster Repo Men
June 2010: Debuts Future5, the first HTML5 ad-authoring solution
July 2010: Launches V5, the first HTML5 video platform to provide a unified video ad experience across all Smartphone devices

About iVdopia

iVdopia is the largest video and rich media mobile advertising network bringing the powerful visuals and interactivity of video to millions of Smartphone device users. Serving over a hundred million video and one billion rich media mobile impressions, iVdopia provides advertisers, publishers and application developers with one the most effective and device-independent platforms for the mobile advertising industry. As a “first to market” pioneer to launch multiple rich media and video ad formats, development tools and an HTML5 ad-serving platform for Smartphones, iVdopia provides a unified mobile video ad experience across all devices, regardless of operating system or hardware. iVdopia’s video and rich media mobile solutions are used by leading publishers and advertisers such as Wrigleys, McDonalds, Coca-Cola, Universal Studio, Warner Brothers and Miller Lite to deliver premium advertising campaigns.

The holding company Vdopia Inc. is the fastest growing, venture-funded advertising technology company focused exclusively on premium audiences in the world. The privately held, venture-backed company is headquartered in Silicon Valley and has offices in San Jose and Los Angeles, CA, New York, NY, Chicago, IL, and Gurgaon and Mumbai, India.