Consumers Send Text Messages with Banner Ads to Help Share Vision for Rainforest Protection
SAN DIEGO – Supporters of the Rainforest Foundation non-profit charity are sharing their passion and a Rainforest Foundation banner advertisement with every text message they send, thanks to TexTango. The free TexTango app attaches the latest Rainforest Foundation banner to the supporter’s outgoing text messages, the digital equivalent of wearing a branded t-shirt or a bumper sticker.
TexTango is establishing a new mobile advertising network, via consumer-to-consumer text messages, compensating users for sending texts with banner ads attached. The application is free and available for download directly for BlackBerry® phones at http://TexTango.com
“TexTango gives consumers another way to help the Rainforest Foundation and other organizations distribute timely messages and gain exposure to new networks of family, friends and coworkers,” said Kris Golshan, Vice President, Business Development for TexTango.
Founded by Sting and Trudie Styler after a trip to the Amazon in 1989, the Rainforest Foundation has a celebrated history as one of the first international organizations to support indigenous and traditional peoples of the world’s rainforests in their efforts to protect their environment and fulfill their rights to land, life and livelihood.
“We are excited to partner with TexTango and our supporters in testing the benefits of the new technology in reaching out to mobile consumers,” said Suzanne Pelletier, Rainforest Foundation US Executive Director. “We hope those who care about the Rainforest Foundation will proudly display their support by simply sending text messages using TexTango.”
TexTango users, who send SMS messages with the banner ads attached during the alpha test with their BlackBerry phones, will initially be entered in a sweepstakes to win a new 2010 Smart® car, and other valuable prizes.
Founded in 1989, the Rainforest Foundation-US is a non-profit organization based in New York that works in partnership with indigenous and traditional peoples of the rainforests in the Western Hemisphere to support their efforts to protect their environment and fulfill their rights. For more information, visit: http://www.rainforestfoundation.org
TexTango is a privately-held corporation with headquarters in San Diego, California; the leading mobile advertising company monetizing the SMS mobile text message channel. More information available and download the free TexTango mobile software application at http://TexTango.com.
