2010 Interactive Insight Summit
LAS VEGAS – TARGUSinfo, the trusted leader in On-Demand Insight®, proudly announced the winners of the 2010 TARGUSinfo Interactive Insights Summit (IIS) Awards from the Wynn Las Vegas where the Summit is being held. TARGUSinfo Executive Director Chris McArdle presented the inaugural Lead Management Excellence Award to Education Management Corporation (EDMC) – John Kline, the EDMC president of online higher education accepted. Also, the first ever display advertising award for Best in Audience Targeting was presented to VivaKi for their innovative Audience On Demand platform by Paul McLenaghan, TARGUSinfo Vice President of AdAdvisor®.
The future of lead generation lies in finding ways for a business to optimally manage prospects and customers. The Lead Management Excellence Award is bestowed upon a company that exemplifies innovation in the evolving lead generation industry. “EDMC is pushing the future of the lead generation business,” said McArdle. “The EDMC team looks to maximize the value of their leads, but does so in a way that also provides a superior customer experience for their prospective students. While their vision is to look beyond quantity to quality, they believe that these measures are not mutually exclusive.”
For the first time, TARGUSinfo presented the Best in Audience Targeting Award for the display advertising industry. This most recent honor acknowledges the remarkable change and growth in the display advertising ecosystem over the past 18 to 24 months where various new business models have emerged. “VivaKi is consistently ahead of the curve,” said McLenaghan. “In such a fast moving, multi-faceted environment, Audience On Demand establishes harmony between creative, data and media in order to identify, target and analyze audiences. VivaKi provides tremendous value for the Publicis Groupe media and digital agencies and their clients.”
In addition to this year’s keynote speakers — Greg Stuart, former CEO of IAB and Co-author of “What Sticks”, and Joanna O’Connell, Senior Analyst of Interactive Markets at Forrester Research Inc. — IIS attendees heard from more than 45 industry experts over the two day conference. Afterwards, they were able to meet face-to-face with the speakers in a special networking session.
Attendees participated in other valuable networking and partnering opportunities during a number of strategically planned functions. The TARGUSinfo Interactive Insights Summit was held Wednesday, October 13 and, Thursday, October 14, 2010, at the Wynn Las Vegas in Las Vegas, Nev.
Formerly known as the Online Lead Quality Summit, IIS hosts a unique blend of leaders from national advertisers, agencies, lead generators, lead exchanges, interactive agencies, ad networks and ad exchanges from around the digital world. The Interactive Insights Summit fosters networking, education and business opportunities among senior industry professionals, and explores emerging trends to help fuel business across the online marketing and advertising ecosystem.
For more information about the Interactive Insights Summit, visit: www.TARGUSinfo.com/Summit, and follow the summit on Twitter at www.twitter.com/iisummit.
About TARGUSinfo
TARGUSinfo, the trusted provider of On-Demand Insight® to the most recognized brands, links and delivers more than 90 billion real-time attributes a year to drive smarter and more profitable customer interactions on the Web, over the phone and at the point of sale. For more than a decade, Fortune 500 companies have turned to TARGUSinfo to enable improved audience targeting, better customer experiences, higher conversion rates and increased customer lifetime values by using TARGUSinfo identification, verification, scoring and location solutions. TARGUSinfo offers a complete range of solutions to help organizations make better real-time decisions leveraging patented processes built on a proprietary network of hundreds of data feeds and its unique predictive analytics capabilities. A profitable and privately held company, TARGUSinfo is headquartered in Vienna, Va. with offices in San Diego, Chicago, San Francisco and New York. For more information, visit www.TARGUSinfo.com.
