Platform Updates Enable Advanced Mobile, Rich Media and Video Management
NEW YORK – This year, almost 30 percent of the entire U.S. population will access the mobile Web, according to eMarketer. That’s about 100 million people that marketers have the opportunity to reach with relevant advertising on their phones- wherever they are. So it is fitting that headlining the third release of Open AdStream® in 2010, 24/7 Real Media’s robust ad management technology platform for Web publishers, is advanced mobile ad management integrated with display as well as enhanced rich media and video management. These enhancements enable publishers to further maximize revenue across all platforms and mediums and demonstrate 24/7 Real Media’s continued commitment to add advanced functionality and quickly incorporate client feedback with each new release of Open AdStream.
“The mobile enhancements are derived from working closely with our clients and staying ahead of industry trends to bring additional functionality to Open AdStream in order to provide more seamless targeting, delivery and reporting capabilities for mobile advertising across multiple platforms,” said Nicolle Pangis, SVP Product Management, Global Media and Technology at 24/7 Real Media. “With Open AdStream, clients are positioned to leverage the opportunities arising in mobile advertising and monetize their inventory no matter what platform their audiences view content on.”
The new functionality supporting emerging advertising opportunities will provide a strong foundation to begin and enhance mobile, video, rich media and multiplatform ad management. Open AdStream can support a publisher’s need and desire to expand its advertising management to a multitude of devices, including mobile phones, e-readers, IPTV, kiosks, seat backs and more.
New Features Include:
Updates to Mobile Functionality
New targeting criteria, reports and inventory
Deliver and report on the device type, manufacturer, device groups, OS, and more
Mobile devices such as iPhone, Blackberry, Android, iPad and other e-readers are supported
Rich Media Foundry Innovations
Inclusion of robust, turn-key, rich media formats
New Custom Zone Targeting Option
Design and manage customized zip code zones for more refined geographic targeting
Open AdStream’s technology platform, including mobile, multiplatform, Rich Media Foundry and the most advanced targeting, enables Web publishers to monetize inventory, driving maximum revenue. From website analytics and targeting, to video and rich media capabilities and contract management, Open AdStream brings publishers a complete advertising management system, empowering them to better manage their ad delivery with ease and efficiency.
To learn more about 24/7 Real Media, visit www.247realmedia.com.
About 24/7 Real Media, Inc.
24/7 Real Media, Inc., a WPP company, is the leading global digital marketing company, empowering advertisers and publishers to engage their target audiences with greater precision, transparency and ROI. Using its award winning ad serving, targeting, tracking and analytics platform, powerful search marketing technology and global network of specialized Web sites, the company has turned the art of reaching audiences across virtually any digital medium into a measurable science. The company is headquartered in New York, with 18 offices in 12 countries throughout North America, Europe and the Asia Pacific region. For more information, please visit www.247realmedia.com.
24/7 Real Media: The Science of Digital Marketing.
24/7 Real Media is a member of the NAI and adheres to the NAI privacy principles that have been applauded by the FTC. These principles are designed to help ensure Internet user privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of 24/7 Real Media cookies, go to: www.networkadvertising.org.
