Earlier this week, we have published the official announcement around the Rubicon Project acquisition of the Fox Audience Network (FAN).
PubMatic CEO Rajeev Goal’s commented on Rubicon Project announcement and offered the following feedback:
“We are very familiar with the technology that Rubicon Project has acquired. It will be a monumentally difficult task for Rubicon to successfully integrate it with their own systems and could take up to a year. In that time frame, it will be extremely challenging for them to innovate on behalf of publishers. This deal smacks of desperation rather than innovation. Integration of FAN technologies and employees will be challenging and there is no guarantee that it will work. This is a huge gamble on Rubicon’s part to try and catch up with the technology leaders in the space and it will be at least a year before anyone will know if the deal was even worth it.“
Ad Operations Online will be seeking a response from the Rubicon Project – more to follow!
About PubMatic
PubMatic: (http://www.pubmatic.com) PubMatic’s Sell Side Platform provides premium publishers one platform with the technology and services needed to earn the most ad revenue possible while protecting their brands online. Some of the world’s most respected publishers have chosen to work with PubMatic, including The Huffington Post, eBay, United Online, MSNBC, TV Guide, and the majority of the comScore Top 10.
PubMatic is privately held, backed by funding from Draper Fisher Jurvetson, Nexus Venture Partners, and Helion Ventures, and has seven offices around the world in the US, Europe, and Asia.
About the Rubicon Project
the Rubicon Project, the world leader in Yield Optimization technology, launched in 2007 with a mission to automate buying and selling across the $65 billion global online advertising industry. Powered by data-driven algorithms and pricing intelligence data, REVV, the company’s yield optimization platform, has optimized more than 900 billion ad transactions for more than 350 of the largest properties on the Internet and is forecasted to reach 500 billion RTB transactions by Q4 2010. REVV helps premium Web publishers like NBC Universal, Time Inc., Gannett and CareerBuilder make more money by optimizing their ad space, eliminate unnecessary ad operations costs and protect their brands. The platform powers the REVV Marketplace, the world’s largest premium display advertising marketplace. More than 600 ad networks, exchanges and DSPs access premium inventory and audiences through the REVV Marketplace and its unparalleled reach of more than 550 million unique users. Headquartered in Los Angeles, with offices in New York, Seattle, London, Paris, Hamburg and Sydney, the company is backed by $60 million in funding from Clearstone Venture Partners, Mayfield Fund, IDG Ventures Asia, GE/NBC Universal’s Peacock Equity Fund and News Corporation.
