NEW YORK – Vibrant, the global leader in premium contextual advertising solutions, is reporting 58% growth in pharmaceutical-related revenue in Q3 as a strong health care sector leads the advertising industry comeback.
According to a recent Harris Interactive survey, 88% of adults search for health information online.
Vibrant manages more than six billion hyperlinks, working with leading brands across prescription and OTC pharmaceuticals in major health categories such as rheumatoid arthritis, hypertension, diabetes, depression, stroke and cholesterol.
“Vibrant provides huge value to pharmaceutical advertisers, consumers and publishers,” says Vibrant Co-founder and CEO Doug Stevenson. “We have grown our health care unique users to 53 million and global unique users to 200 million, as we connect users with top brands and relevant content from our network of 4,500 premium publishers. Our performance demonstrates our strong position in a pharmaceutical sector showing vitality in a resurgent advertising marketplace.”
“Vibrant’s contextual technology gives us the ability to capitalize on a wide range of keywords, both general and targeted,” says Holly Dunn, VP, Group Media Director at DraftFCB. “With in-text, we can offer clients like Merck high levels of engagement and increased average click-through rates within the confines of extremely relevant content.”
Through its industry-leading contextual advertising model, Vibrant allows pharmaceutical marketers the opportunity to deliver highly targeted ads and information within relevant, condition-specific Web content. Additionally, through Vibrant technology, advertisers have a level of protection for their ads not available from other providers.
This increase in pharmaceutical revenue comes on the heels of the announcement of a nearly 76% surge in auto sector revenue. Vibrant has also reported 51% Y-Y revenue growth in Q2 2010 and 45% Y-Y revenue growth in H1 2010.
About Vibrant
Vibrant (www.vibrantmedia.com) is a world leader in contextual technology aligning billions of words across the Internet with relevant video, information, tools, and advertising. With over 4,500 premium publishers, reaching 200 million unique users per month (comScore, September 2010), Vibrant gives top brand marketers the opportunity to deliver highly targeted advertisements within premium Web content and offers publishers premium editorial tools to re-circulate users throughout their websites. Vibrant works with top brand advertisers such as Microsoft, Unilever, Warner Bros and AT&T. The company was founded in 2000 and has offices in London, New York, Boston, Detroit, Chicago, San Francisco, Los Angeles, Paris, Hamburg, Munich and Dusseldorf. Vibrant’s rapid growth has been recognized by the Inc. 500 and Deloitte Fast 50 lists. In 2010, the company was named by Advertising Age as one of the “Best Places to Work in Marketing & Media.” Vibrant Co-founder and CEO Doug Stevenson was named an Ernst & Young Entrepreneur Of The Year® 2010 for Metro New York. For more information, visit: www.vibrantmedia.com or www.hyperlinkevolved.com or www.facebook.com/vibrantmedia or http://twitter.com/vibrantmedia.
