Mpire’s AdXpose Is the first Verification Solution to Be Embedded Within a Publisher Ad Server; Arms Publishers With Campaign Data to Mitigate Post-Campaign ‘Make-Goods’
SAN FRANCISCO, CA – Mpire, the market-leading verification and optimization technology company, and ZEDO, Inc., the world’s largest independent ad server and advertising technology partner for publishers, announced that ZEDO has integrated Mpire’s AdXpose® analytics solution into its ad server and will resell the solution to its growing network of more than 1,000 publishers. The move will enable ZEDO’s publishers to activate verification, measurement, alerting and ad blocking services directly within the ZEDO user interface, and better collect, control and understand advertising data on their sites.
For ZEDO, integrating Mpire’s patent pending and award-winning AdXpose solution will give publishers real-time, third-party visibility and greater transparency around each live ad impression served. When publishers own their own campaign data, they can better protect their pricing and reputation from intrusive post-campaign reconciliation. AdXpose will also enable ZEDO publishers to run real-time reports, receive alerts on ad data quality, block live ads instantly, and detect and prevent click and impression fraud.
“ZEDO publishers serve more than 20 billion impressions each month,” said Ryan Polley, Senior Vice President of Strategic Development at AdXpose. “By leveraging AdXpose in their campaigns, these publishers will be better able to value, protect and optimize their inventory in real-time. This is a game changer for publishers and for the verification space as a whole.”
Beyond proactive ad verification, AdXpose offers publishers the ability to analyze ad placement and inventory yield, control ad quality, optimize fill, and both qualify and quantify user engagement within all ad placements. Mpire’s patent-pending Engagement Tracker increases the value of existing inventory by allowing publishers to price, sell, serve, and optimize ad campaigns on a Cost Per View or Cost Per Engagement basis.
“Publishers often feel a loss of control over their online ad inventory, especially when working with large volumes of different advertisers and networks, because they don’t have access to the same verification data. We have partnered with AdXpose to help publishers fight back,” said Roy De Souza, CEO, ZEDO. “With AdXpose verifying and protecting advertiser campaigns, publishers can protect themselves from make-goods and charge-backs, and provide an even safer experience for brands looking to advertise on ZEDO client sites and networks.”
About ZEDO
ZEDO, Inc. is a digital ad solutions company that offers products and services for a publisher’s premium, self service, and remnant inventory. Products include ad network optimization, innovative rich media formats for publishers’ direct sales teams, full featured ad serving, behavioral targeting data built into the ad server, an exchange-like platform for publishers to sell behavioral and DMA targeted inventory at high CPMs (see: www.ZEDOadnetwork.com), a self service platform to allow advertisers to buy directly from a publisher, outsourced ad ops and more. These products are integrated into one technology platform for publishers to choose from, or use seamlessly together. ZEDO has been in the Internet advertising industry for over 10 years, and is the most successful independent ad server in the US. The company provides innovative solutions that boost revenues for Internet publishers. ZEDO is headquartered in San Francisco and has four development centers in Russia and India.
About AdXpose
AdXpose Analytics help advertisers and platforms verify and optimize billions of campaign data points captured in real time. Agencies representing the major holding companies, multiple Demand Side Platforms, and more than 20% of the comScore Ad Focus Top 40 Properties currently use AdXpose technology.
About Mpire
Mpire is the market-leading advertising optimization technology company that is evolving traditional online advertising into a more relevant and engaging medium for publishers and advertisers. Its patent-pending and award-winning AdXpose is the first and only verification and optimization technology suite that gives brand marketers and agencies transparency and confidence anywhere their ads run across the Internet, including exchanges, ad networks and direct publisher placements. Backed by Draper Fisher Jurvetson and Ignition Partners, Mpire is based in Seattle, Washington.
