DUBLIN – Research and Markets has announced the addition of the “Polish Media Report” report to their offering.
The IntelliNews “Polish Media Report” offers an extensive summary of the most recent topics related to the Polish media market, segmented into TV, printed media, internet and broadcasting. It includes a complete coverage of the latest market developments and news, accompanied by thorough statistics and comments. The report pays particular attention to new development projects and investment inflows in the sector.
This sector report is ideal to keep you abreast on recent company and industry news. Written by local professionals, it is a unique market and business intelligence analysis, tailored to save time by providing in-depth information, while helping you to make confident and informed business decisions.
The maximum possible diversification of income remains the Holy Grail of all big and medium-sized Polish media groups in 2010. As a results of these trends, we have witnessed important transactions conducted by leading players. Blue-chip TVN, which is still dependent on economic climate-sensible ad market, bought digital platform and has started a strategic alliance with the country’s telecom incumbent TPSA in order to broaden its offer with broadband internet access.
Meanwhile Agora, publisher of biggest opinion daily Gazeta Wyborcza, acquired a cinema chain operator. Ex blue-chip Agora is in more difficult situation as press segments are still suffering heavy losses in the battle for ad-related sales. Agora still has not proved that it is able to generate significant income in the internet. TVN is making a better point here with leading portal Onet.pl in its portfolio.
According to various studies, conducted mainly by media houses, the Polish ad market will be worth in 2010 some EUR 1.9-2bn. Although that means growths have returned after heavy losses suffered by the branch a year earlier, not all market sectors have reasons to celebrate. The highest growth will be reserved for online media, with TV and cinema segment also in the black. Magazines and newspapers will be on the losing side.
Still, it is worthwhile to note that negative trend of decreasing sales of dailies and magazines seems to be stopped in H2/2010. Again, competition – such as Rzeczpospolita and tabloids e.g. Fakt or Super Express – looks to be posting better results (in terms of trend) than Agora with its flagship Gazeta Wyborcza.
Key Topics Covered:
Executive Summary
Overview
Television
Printed Media
Internet
Digital Platforms
Cinemas
Outdoor
News Agencies
Appendix
For more information visit http://www.researchandmarkets.com/research/4aa08d/polish_media_repor
