Coca-Cola’s “Snow Globe” Wins Top Honors; Consumers Relate to Ads that Feature Ways to Relieve Holiday Stress
LOS ANGELES – Ace Metrix™, the authority in television advertising effectiveness, announced the top holiday ads for 2010, based on the patent-pending Ace Score™ measure of advertising creative effectiveness. Coca Cola’s “Snow Globe,” featuring Santa shaking a snow globe containing a small holiday town, took top honors for the best holiday ad of 2010. The ad scored an Ace Score of 658, out of a possible 950, over 110 points above the beverage category norm and over 120 points above the average score in the Ace Metrix database of nearly 8,000 national ads. Over 120 national holiday-themed ads have launched since October, representing over 17% of all new ads, and include retail, auto, technology, consumer/packaged goods, and food/snack ads.
“The Coca-cola ad resonated particularly well with women ages 36-49; scoring high in both attention and likeability. Says one Mom, ‘coke and Santa go together. The best holiday ad so far, all good and heartwarming,’” said Peter Daboll, chief executive of Ace Metrix. “According to our research, Coke’s holiday ad this year outperformed the Coke holiday ad, animated polar bears and penguins, from last season, specifically performing better among younger audiences.”
“In general, in order to be successful holiday ads need to create broad demographic appeal. We see this effect with the Coca-cola “Snow Globe” ad; every demographic group likes this ad,” continued Daboll.
The complete Top 10 Holiday Ad 2010 list is below:
| Rank | Product | Ad Title | Ace Score | |||||||||||||||
| 1 | Coca-Cola Classic | Snow Globe | 658 | |||||||||||||||
| 2 | Amazon Kindle | Grandma Holiday Ad | 646 | |||||||||||||||
| 3 | Nintendo Wii | Woman Gets Out Of Doing Chores | 641 | |||||||||||||||
| 4 | M&M’s Candy | Mike And Jen’s Faces On Candy | 638 | |||||||||||||||
| 5 | Hersheys Hershey Bar | Chocolate People Sing Carols | 628 | |||||||||||||||
| 6 | Verizon Wireless Service | Snowman Becomes A Droid | 622 | |||||||||||||||
| 7 | Infiniti Winter Event | Competitive Winter Event | 614 | |||||||||||||||
| 8 | Planters Nuts | Nutcracker Cracks Mr. Peanuts | 614 | |||||||||||||||
| 9 | Best Buy Electronics Store | Who’s Supporting Christmas? | 614 | |||||||||||||||
| 10 | Hershey | Delightfully Delicious | 607 |
Top 2010 Holiday Ads by Category
| Category | Brand | Ad Title | Ace | |||||||||||||||
| Top Retail | Best Buy | Who’s Supporting Christmas? | 614 | |||||||||||||||
| Top Auto | Infiniti | Winter Event 2010 | 614 | |||||||||||||||
| Top Technology | Amazon.com | Grandma Holiday Ad | 646 | |||||||||||||||
| Top Snacks, Food, and Alcohol, and other | My M&M’s | Mike And Jen’s Faces On Candy | 638 |
To view the ads, please click here
About Ace Metrix
Ace Metrix is the industry authority in measuring and understanding the impact of advertising creative. Through patent-pending Ace ScoreTM measurement technology, Ace Metrix collects and measures the consumer impact of every nationally breaking TV ad in near real-time. Through its Creative Lifecycle Management TM suite of products, Ace Metrix provides actionable creative analysis, from ideation through real-time in-market performance optimization, to many of the world’s leading advertisers and agencies. Ace Metrix works with leading advertisers including Big Lots, Coldwell Banker Real Estate Corp., ConAgra, Nissan North America and others. For more information please see www.acemetrix.com.
