DUBLIN – Research and Markets has announced the addition of the “Advertising in Canada” report to their offering.
The Advertising in Canada industry profile is an essential resource for top-level data and analysis covering the Advertising industry. It includes data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.
Scope
– Contains an executive summary and data on value, volume and/or segmentation
– Provides textual analysis of Canada’s recent performance and future prospects
– Incorporates in-depth five forces competitive environment analysis and scorecards
– Includes a five-year forecast of Advertising in Canada
– The leading companies are profiled with supporting key financial metrics
– Supported by the key macroeconomic and demographic data affecting the market
Highlights
– Detailed information is included on market size, measured by value and/or volume
– Five forces scorecards provide an accessible yet in depth view of the markets competitive landscape
Why you should buy this report
Spot future trends and developments
Inform your business decisions
Add weight to presentations and marketing materials
Save time carrying out entry-level research
Market Definition
The advertising industry consists of agencies providing advertising services, including display advertising services. The market value reflects net fee and commission revenue of the agencies for provision of such services to their clients, and does not equate to the total advertising expenditure within the country or region.
Similarly, revenue data provided in the Leading Companies chapter refers the total revenues retained by each company, after subtraction of any payments they may make on behalf of their clients to media channel suppliers, such as television broadcasters, newspaper and magazine publishers, etc. It also includes any revenue obtained from any non-advertising operations. Revenues therefore do not equate to the gross billings made by advertising agencies to their clients.
Key Topics Covered:
EXECUTIVE SUMMARY
MARKET OVERVIEW
MARKET SEGMENTATION
FIVE FORCES ANALYSIS
LEADING COMPANIES
MARKET FORECASTS
MACROECONOMIC INDICATORS
APPENDIX
Companies Mentioned:
Cossette Communication Group Inc.
Interpublic Group of Companies
Omnicom Group Inc.
For more information visit http://www.researchandmarkets.com/research/1a0fb7/advertising_in_can
Source: Datamonitor
