WALTHAM, Mass. – Adventive, a growing technology company developing a platform for designers to instantly create application-rich display ads, announced the addition of Kris Plakkat to the executive team. Prior to joining Adventive, Kris led technology teams at organizations ranging from start-ups to Fortune 500 companies. He is an expert in rapid application development and advanced software engineering.
Most recently, as Senior Director of Architecture and Development at Imagitas, a division of Pitney Bowes, Kris led architecture, development and analytics groups and spearheaded strategy definition for mobile and authentication systems. He also held positions at DEC and Oracle. This experience coupled with Kris’s successful leadership in start-up environments including Profitlogic Inc. (acquired by Oracle), MQube Inc. (acquired by VeriSign Inc.), and n2n Commerce, equips him to provide mission-critical insight and strategic guidance to Adventive.
“I have been immersed in e-commerce and interactive technology throughout my career. When I saw Adventive’s tool for instantly adding applications inside a display ad, I was hooked.” said Kris. “This is a company with a huge opportunity to eliminate the complexity, and transform the way rich media ads are created.”
Adventive’s Ad Builder provides advertisers with a dead-simple drag-and-drop tool to instantly add applications to display ads. The tool enables designers to retain full creative flexibility, while eliminating the expensive development costs that keep rich media out of the hands of mid-size advertisers and their advertising agencies.
“We’ve created a new category of rich-media ads in terms of performance and instant deployment, at an unbeatable price-point,” said Adventive President and CEO, David Koretz. “Kris’s experience will help us meet our development and technology goals, so our clients don’t have to invest precious marketing dollars in that area.”
Adventive has enjoyed tremendous growth throughout 2010, and continues to add executive talent to the team. Kris will report directly to David Koretz, President and CEO of Adventive.
About Adventive
Adventive is a dead-simple rich media ad builder for designers to instantly create and deliver engaging interactive experiences. Advertisers can shrink production windows from weeks to minutes, with a drag & drop interface for building great ads with no development costs. Please visit www.Adventive.com for more information.
