Deal Deepens Burst’s Ability to Deliver Millions of Highly Engaged Young Influentials to Advertisers
LONDON – Burst Media UK, (www.burstmedia.co.uk), a leading seller of targeted Internet audiences to brand and performance advertisers, announced that it has signed an agreement to act as the exclusive sales house in the United Kingdom for premier online music website Sony Music Entertainment UK (www.sonymusic.co.uk). Burst will be the exclusive seller of Sony Music UK’s display advertising such as integrated campaigns and sponsorships.
As one of the web’s leading video and entertainment websites, Sony Music UK delivers premium music and pop culture content to millions of passionate music fans. The site offers in-depth coverage of music news, Sony artists, new music releases, upcoming tour information and more. A subsidiary of Sony Music Entertainment, one of the largest music and entertainment companies in the world, Sony Music UK has a broad array of local artists and international superstars, as well as a vast catalogue comprised of some of the most important recordings in history.
“This is the perfect marriage of two brands that have expertise reaching engaged audiences,” said Samantha Sawyer, VP Digital Business Group, Sony Music UK. “No other entertainment, interest or lifestyle pursuit can evoke as wide a range of emotions as music. We understand this and look forward to working with Burst to deliver this insight to advertising partners.”
With the addition of Sony Music UK, Burst extends its leadership position as the go-to venue for advertisers to reach loyal audiences on premium websites.
“Sony Music UK is an excellent complement to other sites within the Burst publisher group and further enhances our ability to reach influential audiences,” said Ian Woolley, Managing Director, Burst Media UK. “By offering top music content, Sony Music UK has gained a substantial and dedicated fan base. We are very proud to be exclusively representing its display advertising inventory.”
About Sony Music Entertainment
Sony Music Entertainment is a global recorded music company with a roster of current artists that includes a broad array of both local artists and international superstars. The company boasts a vast catalog that comprises some of the most important recordings in history. It is home to premier record labels representing music from every genre, including American Recordings, Arista Nashville, Arista Records, Battery Records, Beach Street Records, Black Seal, BNA Records, Cinematic, Columbia Nashville, Columbia Records, Epic Records, Essential Records, Flicker Records, Fo-Yo Soul, GospoCentric, Hitz Committee Entertainment, J Records, Jive Records, LaFace Records, Legacy Recordings, Masterworks, Polo Grounds, RCA Records, RCA Nashville, RCA Red Seal, RCA Victor, Reunion Records, Slightly Dangerous, Sony Classical, Sony Music Latin, Star Time International, Verity Records, and Volcano Entertainment. Sony Music Entertainment is a wholly owned subsidiary of Sony Corporation of America.
About Burst Media
Burst Media UK, formerly OTP Media, was established in 2002 with the aim of offering publishers of websites the opportunity to maximise advertising revenue, and advertisers the best possible return on their investment in terms of reaching their target markets cost effectively. Burst Media UK is part of US-based Burst Media (www.BurstMedia.com), a leading seller of targeted Internet long tail audiences to brand and performance advertisers. Burst Media UK is located in London. Burst Media is headquartered in Burlington, Massachusetts, with offices throughout the United States. For more information, visit www.BurstMedia.com.