Social Video Ad Company Sees Revenue Spike as More Agencies and Advertisers Invest in Branded Video Content
SAN FRANCISCO, February 7, 2011 – Sharethrough, the leader in social video advertising, today announced that it increased revenues by 236 percent and grew its agency client base by 43 percent in 2010. The company’s growth was fueled in large part by a spike in average campaign size, as social video became a more mainstream advertising strategy during 2010. Sharethrough reports that brands are now investing an average of 250 percent more in social video media buys than they did one year ago.
As the only video ad company built from the start to maximize shared engagement, Sharethrough is squarely at the center of two major advertising trends: online video and social marketing. According to a recent study by Break Media and Advertising Perceptions, 70 percent of marketers will invest more heavily in digital video in 2011. At the same time, large brands are now also looking for ways to turn their paid media buys into “earned” media through social marketing strategies.
“In 2010, forward-thinking advertisers began shifting more of their budgets towards social strategies, creating entertaining content designed to be shared and making increasingly large media buys to guarantee views and maximize sharing,” said Dan Greenberg, CEO & Founder of Sharethrough. “Sharethrough’s rapid growth over the past year reflects the maturation of social video as a mainstream strategy for brand advertisers, and we anticipate an explosive 2011 as more advertisers see the value of a content-driven approach to advertising.”
Sharethrough saw significant traction in 2010 with digital advertising and creative agencies. The company added a number of new agencies to its clientele over the course of the year, working with such firms as Pereira & O’Dell, Universal McCann, Evolution Bureau and Goodby, Silverstein & Partners to create effective social video campaigns that generated millions of shared views.
Pereira & O’Dell has worked with Sharethrough on several successful social video campaigns including LEGO CL!CK, Muscle Milk’s “Sexy Pilgrim”, the “Captain Morgan Workout”, and most recently “The LEGO Brick Thief” which launched in January 2011 and has garnered over 1.5 millions views within two weeks of launch.
“Sharethrough’s applied methods allow our media team, clients, and creative department to execute viral campaigns with confidence,” said Joshua Brandau, Media Director at Pereira & O’Dell. “They have become a true and trusted partner to our immense social video success.”
“We turn to Sharethrough when our creative vision calls for viral distribution of video content,” said Daniel Stein, CEO of Evolution Bureau. “We’ve found that Sharethrough’s social distribution network and their approach to driving shared views provides maximize exposure for our clients.”
About Sharethrough
Sharethrough provides brands with a repeatable, scalable and transparent approach to distributing video content that guarantees viewership and maximizes shared engagement. Sharethrough drives engaged audiences for brand videos through its social video ad products, unique publisher network and proprietary targeting and optimization tools. Sharethrough is used by many of the world’s leading brands, including Sony, Xbox, Victoria’s Secret, Nestle and LEGO. Founded in 2008, Sharethrough is a privately held company based in San Francisco, Calif. For more information about Sharethrough, please visit www.sharethrough.com.
