Mobile industry veteran, James MacDonald, to spearhead US regional growth plans
NEW YORK & LONDON – Global mobile advertising marketplace, Adfonic, has announced the opening of a new office in New York. Headquartered in London, Adfonic has experienced rapid growth since its launch just 18 months ago and already serves over 2 billion impressions per month for clients including Sky, Yell.com and Peugeot, through a network of over 3,500 publishers.
The new Murray Hill premises are the latest addition to Adfonic’s growing number of global operations across Europe and the US.
James MacDonald, a member of Adfonic’s senior management team previously based at the company’s London headquarters, has relocated to New York to head up the new operation and lead the company’s growth in the region in his new role as GM North America.
James has been involved in mobile advertising since its earliest days and held senior commercial positions with O2 Media, 2ergo and Unanimis prior to joining Adfonic. Adfonic CEO, Victor Malachard said: “There is great potential for us to expand our business further into the US market and James was the natural choice to lead our regional commercial strategy and operations. He brings immense knowledge and experience to the new role and I’m delighted that he has accepted it”.
Speaking from the New York offices, James MacDonald said: “The opportunity to build our presence, profile and team here in New York and to continue to deliver both great results to advertisers as well as quality revenue to publishers is very compelling. It is an exciting time for mobile advertising and I’m looking forward to driving Adfonic’s business forward over here.”
About Adfonic
Adfonic is the fastest growing global mobile advertising marketplace serving ads across 190 countries through a 3,500 strong publisher base. Launched in July 2009 by three mobile industry veterans, Victor Malachard, Paul Childs and Wes Biggs, Adfonic is headquartered in London with operations in France and the USA. Adfonic enables advertisers to bid for display advertising space on mobile sites and applications and publishers to maximise the earning potential of their mobile traffic. To learn more, visit http://adfonic.com or blog at http://blog.adfonic.com.
