Medialets enables rich media advertising for first-of-its-kind iPad app;
HBO, Land Rover, Macy’s, Paramount Pictures, Pepsi, Verizon, Virgin are launch sponsors
NEW YORK – “The Daily”, the new iPad app from News Corporation launched this morning, has selected Medialets as their mobile rich media ad platform. Medialets is the most widely deployed rich media ad platform, enabling publishers, developers and advertisers to create, deliver and measure highly engaging rich media ads across iPad, iPhone, and Android devices.
By integrating Medialets’ mobile rich media ad platform, The Daily can support the full-range of rich media ad formats, including Banners, Adaptables, Expandables and Interstitials, that tap into the full capabilities of mobile devices and attract top tier advertisers. The new iPad app launches with impressive roster of leading brand advertisers, including HBO, Land Rover, Macy’s, Paramount Pictures, Pepsi, Verizon and Virgin Atlantic.
“Over the past year, News and Information apps have proven to be a compelling category for advertisers. Rich, creative ad units perform exceptionally well in these habit-forming apps, and we expect that trend to continue for The Daily,” said Medialets CEO Eric Litman. “Our mobile rich media ad platform enables The Daily to create, deliver and measure the high-performing rich creatives that attract top tier advertisers and drive unparalleled consumer engagement.”
“Innovation in our advertising is just as important and integral to The Daily as the advances you’ll see around our content and technology,” said Greg Clayman, Publisher of The Daily. “Medialets allows us to work with brands in a creative, engaging way that is also meaningful and impactful to their bottom line.”
ABOUT THE DAILY
The Daily is a first-of-its-kind daily national news publication built exclusively as an application for tablet computing. It provides readers the engaging experience of a magazine combined with the immediacy of the web and the need-to-know content of a newspaper, all while elevating user experience beyond the printed word. The Daily is a subscription-based news product, published 365 days a year, at the cost of $0.99 cents a week or $39.99 a year.
ABOUT NEWS CORPORATION
News Corporation (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV) had total assets as of September 30, 2010 of approximately US$56 billion and total annual revenues of approximately US$33 billion. News Corporation is a diversified global media company with operations in six industry segments: cable network programming; filmed entertainment; television; direct broadcast satellite television; publishing; and other. The activities of News Corporation are conducted principally in the United States, Continental Europe, the United Kingdom, Australia, Asia and Latin America.
ABOUT MEDIALETS
Medialets is the most widely deployed rich media advertising solution for mobile apps. Medialets brings unprecedented scale to mobile rich media campaigns by enabling the delivery and measurement of the industry’s highest-impact rich media across the broadest array of top tier iPhone, iPad and Android apps. NPR, The New York Times, Variety, The Washington Post are just some of the top publishers that have enabled Medialets’ cross-platform rich media. Medialets’ high-value formats are also available via leading ad networks, ad mediators and ad servers through a preferred partner program, Medialets Enrich™. Based in New York City, Medialets is a privately held company with marquee investors and a world-class team. Visit www.medialets.com, email connect@medialets.com, and follow Medialets on Twitter @medialets.
