New 3-Step Process Helps Organizations ‘Un-Silo’ Interactive Marketing
INDIANAPOLIS – Global interactive marketing provider ExactTarget launched a new executive briefing defining a new framework to help organizations break down organizational and operational barriers between email, mobile, social media and Websites.
Entitled Unsiloed: Breaking Down Barriers to Fuel the Digital Dialogue, the briefing defines a three-step process that incorporates best practices in strategy, technology and operations to help marketers realign interactive marketing efforts around consumers instead of delivery channels like email or social media.
“Effective interactive marketing isn’t about which channel is better – it’s about the unique needs of the consumer,” said Tim Kopp, ExactTarget chief marketing officer. “’Unsiloed: Breaking Down Barriers offers a practical blueprint for marketers to create more effective data-driven interactive programs.”
Featuring real-world examples and insight from industry experts, the report includes advice on how to define an interactive marketing strategy and highlights key issues facing marketers looking to connect with consumers across email and emerging social channels. The 12-page report also offers recommendations on how best to build, equip and operate interactive teams across multiple organizations, brands or geographies.
“As consumers continue to evolve into digital media multitaskers, the rules of marketing will be irreversibly changed,” states the Nov. 2010 report by Forrester Research Inc. entitled “CMO Mandate: Adapt Or Perish”. “In this new world, there is greater demand to consume media across multiple platforms, causing exponential growth of content — both branded and user-generated — but unfortunately consumers will become more difficult to engage.”
Marketers can download Unsiloed: Breaking Down Barriers to Fuel the Digital Dialogue report free of charge by clicking here.
The launch of Unsiloed comes nearly a week after ExactTarget unveiled its latest interactive marketing research The Social Breakup. The study, which is the latest from ExactTarget’s Subscribers, Fans and Followers research series, found that more than 90 percent of consumers have “broken up” with at least one brand on Facebook, email or Twitter because of irrelevant, too frequent or boring marketing messages. For more information about the study and to download a complimentary copy of The Social Break-Up and prior reports, visit www.ExactTarget.com/sff.
About ExactTarget
ExactTarget is a leading global provider of on-demand email marketing and interactive marketing solutions. The company’s Interactive Marketing HubTM technology provides organizations a single solution to connect with customers via email, integrated text messaging, landing pages and social media. Supported by collaborative global services teams, ExactTarget’s technology integrates with more sales and marketing information systems than any other in the industry, including Salesforce.com, Microsoft Dynamics CRM, Omniture and Webtrends among many others. ExactTarget powers permission-based multichannel communications for thousands of organizations around the world including Expedia.com, Best Buy, Aurora Fashions, Papa John’s, CareerBuilder.com, Gannett Co., Inc., The Leukemia & Lymphoma Society, The Home Depot and Wellpoint, Inc. For more information, visit www.exacttarget.com or call 1-866-EMAILET.
