YuMe Appoints Key Mobile Business and Engineering Leadership Teams to Drive Mobile Advertising Innovation

Frank Barbieri, Anshu Dua, Sachin Gupta and Tripp Boyle Join YuMe to Continue to Build YuMe’s Mobile Video Advertising Services and Network

REDWOOD CITY, Calif. – YuMe, Inc (www.yume.com), the leading video advertising technology company, announced the appointment of six experienced executives to drive YuMe’s mobile video advertising innovation. The new hires hail from mobile video advertising network Transpera and include Former Chief Product Officer and Transpera founder, Frank Barbieri, as Senior Vice President Emerging Platforms; Anshu Dua, Vice President Business Development Mobile; Tripp Boyle, Senior Director Mobile Sales and Sachin Gupta, Principal Engineer.

“It’s not often a company gets a chance to add such valued team members all at one time. Frank, Anshu, Sachin and Tripp are all experienced professionals who will hit the ground running and will immediately grow the already solid YuMe mobile advertising business,” said Michael Mathieu, CEO of YuMe. “Our ad technology platform offers advertisers the most comprehensive solution across multiple screens and over the next several months, with the help of this team, we expect to accelerate adoption of our technology platform and the reach of our network.”

YuMe’s ACE platform serves mobile ads across Apple iOs, RIM, Symbian and Android operating systems enabling campaigns to be optimized across all mobile devices. YuMe is the first to market with such a complete solution for advertisers and publishers faced with the growing complexity of the mobile ecosystem.

As Senior Vice President of Emerging Platforms, Frank Barbieri will lead YuMe’s mobile strategy and emerging platform efforts. Most recently, Barbieri served as the Chief Product Officer of Transpera, a company he founded. Prior to Transpera, he ran media products at InfoSpace and previously drove a Microsoft Windows Mobile media device and services product group. Previously, Barbieri was at Onvia, a company he helped take public and prior to that, spearheaded MSNBC’s online video distribution efforts and interactive content group.

“I chose to come to YuMe because of their focus on building out a full service video advertising technology platform that will reach mobile, web and all connected devices,” said Frank Barbieri. “I am excited to work with YuMe to expand its mobile technology, publisher and advertiser business.”

As Vice President Business Development Mobile, Anshu Dua will lead YuMe’s mobile video business development efforts. Most recently as Transpera’s Vice President of Business Development, Dua fostered numerous strategic partnerships with leaders in the mobile space, including game developers, social networks and media companies. Previously, he served as Vantrix’s Director of Sales, a role in which he led the growth of its mobile video product portfolio and prior to that led research and strategic product initiatives at Mobile ESPN.

Tripp Boyle joins YuMe as Senior Director Mobile Sales. With more than ten years of experience in the advertising and media industry, he served as Director of Sales at Transpera. Prior, Boyle helped grow annual ad sales revenue to over $20 million for Third Screen Media, which has since been acquired by AOL. Additionally, Boyle served as a key national sales representative at Yahoo!.

Sachin Gupta, former Chief Architect at Transpera, joins YuMe as Principal Engineer, focused on enhancing YuMe’s platform with mobile features and functionality. Gupta has over 15 years of experience in the software industry, including product management, strategic planning, architecture and development. Prior to serving as Transpera’s Chief Architect, where he designed and built the company’s Ad Platform suite, Gupta led engineering at Ad Infuse, later acquired by Velti and previously served as the Chief Architect at Disney Mobile. Additionally, Gupta founded Xscape Inc, which licensed its software products to major 3G telecom operators in Europe.

About YuMe

YuMe is a video advertising technology company that makes professional video profitable for publishers and effective for advertisers. Its robust ACE™ technology powers both its premium ad network and its industry-leading advertising management solutions, ACE for Publishers and ACE for Advertisers. YuMe’s premium ad network aggregates the best video content, representing hundreds of premium publishers. As a result, YuMe gives publishers and advertisers unprecedented reach, brand safety, contextual relevance, controlled syndication, and consistent delivery across all digital media platforms–Web, downloads, mobile, and IPTV. YuMe is a privately held company headquartered in Redwood City, CA and backed by Accel Partners, BV Capital, DAG Ventures, Khosla Ventures, Menlo Ventures and Intel Capital. For more information, visit www.yume.com, follow @yumevideo on twitter (www.twitter.com/yumevideo), or become a fan of YuMe on Facebook at www.facebook.com/yumevideo.