SANTA MONICA, Calif. & NEW YORK – Demand Media, Inc. (NYSE: DMD), a leading content and social media company, released a new version of Pluck Forums, a component of its proprietary social media platform, allowing brands to embed customer forums from their website directly into a Facebook page. This new version of Forums is built for the Buddy Media platform, making it easy for brand marketers to “drag and drop” Pluck’s community features onto their Facebook pages.
“Our goal is to help marketers engage consumers beyond the initial ‘like,’” said Steve Semelsberger, SVP & GM of Social Solutions for Demand Media. “We have worked closely with Facebook since Connect was introduced in 2009. As an original launch partner, we helped marketers bring Facebook’s functionality to their websites. Now we’re helping marketers bring Pluck functionality from their websites to their Facebook pages to drive deeper engagement on Facebook.”
Through this partnership, Pluck becomes the first third party platform to build an application for the Buddy Media platform—the Facebook management system of choice for eight out of ten global advertisers. Pluck enables social engagement with enterprise-class moderation, management and reporting across digital channels. The result is one community engaged in a seamless conversation across the brand’s website and its Facebook page.
“Our partnership with Demand Media is a powerful example of what is possible when building on top of the Buddy Media Platform,” said Buddy Media CEO Michael Lazerow. “It’s a win for both companies and it’s exciting to see all of the possibilities take form. We’re energized about this opportunity as it’s a better and more enriched experience for both Facebook users and marketers.”
Demand Media plans to introduce Buddy Media-optimized versions of other Pluck applications, including Photos, along with features like Top Rated Products, in the future. The new Pluck Forums application is available immediately from Demand Media’s Pluck service offering. For further information, visit www.pluck.com.
About Demand Media
Demand Media (NYSE:DMD) is a leading online media company that informs, entertains and connects millions of people every day. Through a portfolio of vertical web properties that reaches more than 100 million monthly visitors, a global network of digital partners, and an innovative content studio, Demand Media publishes what the world wants to know and share. Founded in 2006, Demand Media is headquartered in Santa Monica, CA with offices in Bellevue, WA, Austin, TX, New York, NY, Chicago, IL and London, UK. For more information visit: www.demandmedia.com.
About Buddy Media
The Buddy Media Platform is the Facebook management system of choice for eight out of the ten top global advertisers. With its scalable, secure architecture and straightforward administrative tools, it is the only solution that allows brands to launch, maintain and measure their Facebook presence in any country and in any language. Buddy Media shares four investors with Facebook and was one of the first companies selected by Facebook as a preferred developer partner. The company is backed by WPP (NASDAQ: WPPGY), Softbank Capital, Institutional Venture Partners, GGVC, Greycroft Partners, Facebook investor Ron Conway, Facebook board member Peter Thiel, Zynga founder and CEO Mark Pincus, Roger Ehrenberg, and others. For more information, visit http://www.buddymedia.com.
