Experts from Coca-Cola, L’Oreal, Sesame Street and Taco Bell to Explore Use of New Media for Competitive Advantage, in Panel Sponsored by J.D. Power & Associates, NetBase and uSamp
ARF 2011 – uSamp:
WHO:
Chuck Miller, chief research officer of uSamp (www.uSamp.com), and president and founder of DMS, a leader in online research since 1995. With uSamp’s technology, clients receive valuable feedback from approximately 4.7 million informed and motivated respondents around the globe who participate in panels, surveys and question-and-answer sessions. DMS provides sample to the market research industry via online panels and Opinion Place, leveraging websites to reach 90 percent of U.S. Internet households to create broad-based, real-time consumer samples.
WHAT:
uSamp’s Miller will be part of a Diamond Learning Session at the Advertising Research Foundation (ARF) 2011 annual convention in New York City. The session – “The Need for Speed – Use Social, Mobile and More to Accelerate Your Insight Strategy” – is sponsored by J.D. Power & Associates, NetBase and uSamp.
Miller will be joined by several industry leaders. Merrill Dubrow, president and CEO of M/A/R/C Research, will moderate the panel discussion, which features representatives from leading “smart” companies: Stan Sthanunathan, Coca-Cola; Angelike Galdi, L’Oreal; James Williams-Ness, Sesame Street; and Lynn Hermans, Taco Bell. All are using new social, mobile and other digital research methodologies to find insights in real-time, develop innovative products, create more effective campaigns, manage crisis communications and more.
Among the issues the panel will explore:
• How major brands use insights from real-time social media conversations to make key marketing decisions
• How companies can be more “anticipatory” in their research
• How to combine research approaches and arrive at insights and actions rapidly
WHEN:
Tuesday, March 22, 2011, from 4 p.m. to 5:30 p.m., Shubert Complex, 6th Floor, Marriott Marquis, New York City.
About uSamp
uSamp (www.uSamp.com) is one of the world’s fastest growing technology and online sample companies, providing global survey panelists and an innovative sampling platform for use in market research. uSamp develops collaborative market research tools to foster more rewarding, profitable relationships between organizations and the people they serve. Founded in 2008, uSamp acquired DMS Insights in June 2010 and now has 160 team members worldwide and approximately 4.7 million global market research panelists. The company’s web-based panel platform is transforming the management and delivery of online panel for market researchers, offering unprecedented access over their panel. uSamp’s deep well of proprietary technologies includes SampleMarket™, PanelNet™, PanelShield™, Opinion Place® River and real-time Panel Book Search – cutting-edge solutions for accessing, branding, sampling and managing panels. uSamp is based in Los Angeles, with offices in Dallas, London, New Delhi and Trumbull, CT.
