Council to Promote Industry Standards; Chief Research Officer and Chief Academic Officer Join to Move Council Forward
NEW YORK – In an effort to clarify the confusion that exists in the ad tech market, three premier industry companies – Cross Commerce Media, Inc., MediaMath and TARGUSinfo – announced the creation of the Council for Accountable Advertising. Stephen Messer, Vice Chairman of Cross Commerce Media, will act as Chairman of the Council.
The new Council has a host of initiatives designed to protect clients from sub-standard practices and, at the same time, remove some of the complexity around adoption of cutting edge technology.
Only companies that meet a number of strict criteria will be invited to join the Council for Accountable Advertising. Most importantly each company must be among the highest quality solutions in the marketplace. Members will also be selected based upon the caliber of their management team, financial stability, technology and customer offerings. Current member companies include Cross Commerce Media, MediaMath, TARGUSinfo, Admeld, AdSafe, AudienceScience, Peer39, Solve Media, and TidalTV.
“Just like Amazon made it easier for consumers to shop and Apple made it easier for them to compute, the Council’s goal is to make it easier for marketers and publishers to manage and measure their resources,” said Messer. “This industry should and will follow the path towards clarity of choice.”
As part of its on-going efforts to educate the industry and to lead the industry in innovation, the Council for Accountable Advertising welcomes Joanna O’Connell, a Senior Analyst at Forrester Research, Inc., as Chief Research Officer, and Colin Gillis, Director of Research at BGC Financial, L.P. , as Co-Chief Research Officer.
The Council also welcomes Evan Korth, a Clinical Associate Professor of Computer Science at New York University and Co-founder of hackNY, as Chief Academic Officer. O’Connell and Professor Korth are in the process of establishing research and academic committees, respectively, to examine advertising technology concerns. Forrester Research analyst Michael Greene will serve as a member of the research committee, and Marianna Makri of the University of Miami, School of Business Administration will serve as a member of the academic committee.
To learn more about the Council, visit councilinsider.com.
About Cross Commerce Media, Inc.
Cross Commerce Media operates the first analytics network that unifies a company’s multiple data sources in real time – delivering a holistic view of performance across all forms of media. The platform provides marketers and their agencies with greater transparency of their entire media spend and its impact on the overall marketing objectives. For more information visit crosscommercemedia.com.
About MediaMath
Headquartered in New York City with offices in Los Angeles, Chicago, Boston, Washington, DC in the US, and in both Canada and the UK serving EMEA, MediaMath was founded in 2007 by a seasoned team of entrepreneurs, marketers, technologists and quants. The company’s industry-leading TerminalOne® platform is the first and only enterprise-class DSP – providing an unmatched combination of supply, data, analytics, workflow automation and optimization to return focus to marketing strategy rather than media execution. MediaMath drives breakthrough results for dozens of agencies representing the world’s leading brands – including units within all 7 global agency holding companies – on thousands of worldwide campaigns. For more information, visit www.mediamath.com.
About TARGUSinfo
TARGUSinfo, the trusted provider of On-Demand Insight® to the most recognized brands, links and delivers 100 billion real-time attributes a year to drive smarter and more profitable customer interactions on the Web, over the phone and at the point of sale. For more than a decade, America’s top brands and most respected companies have turned to TARGUSinfo to enable improved audience targeting, better customer experiences, higher conversion rates and increased customer lifetime values by using TARGUSinfo identification, verification, scoring and location solutions. TARGUSinfo offers a complete range of solutions to help organizations make better real-time decisions leveraging patented processes built on a proprietary network of hundreds of data feeds and its unique predictive analytics capabilities. A profitable and privately held company, TARGUSinfo is headquartered in Vienna, Va. with offices in San Diego, Chicago, San Francisco and New York. For more information, visit www.TARGUSinfo.com.
