Joint marketing agreement for advanced information on ROI and advertising accountability on TV platforms
NEW YORK & LONDON – TRA, Inc., an innovative media measurement and analytics software company, and NDS, the leading provider of technology solutions for digital pay-TV, announced a partnership to market TV advertising accountability solutions.
TRA will integrate NDS Dynamic Audience Measurement data into TRA’s patented Media TRAnalytics® software to enable advanced reporting and analysis of return on investment for advertisers, agencies, networks and platform operators.
Based in New York, TRA’s existing suite of products enables improved advertising accountability and return on media investment by matching second-by-second measurement of TV tuning from set-top box data with actual purchasing behavior. The company’s innovative single-source software solution empowers networks and agencies to utilize purchasing behavior so that advertisers are able to identify ideal programming environments and reach the right audience to drive product sales.
NDS Dynamic Audience Measurement provides accurate viewing data to leading pay-TV platforms around the world. It enables viewing data to be extracted from linear platforms as well as monitoring of time-shifted viewing and interactive usage – data currently unavailable through traditional TV measurement. With robust viewing data, NDS is able to provide a deep understanding of TV viewing behavior.
“With TRA’s solution, advertisers are able to reach more relevant audiences, networks are able to uncover hidden value in their programming, and agencies can deliver better media plans and increased ROI for their clients,” said Mark Lieberman, Chairman and CEO of TRA. “Now, by partnering with NDS, we have the ability to add another meaningful information stream to our already data-rich software. This will enable TRA to offer our clients an even more effective product, powered by more compelling data.”
“Measurement of subscriber viewing with NDS Dynamic provides a value added scenario for all in the value chain; enabling greater relevance for the viewer, greater return for the operator and more accurate segmentation for the advertiser, and now with TRA will enable the ultimate measurement for any advertising campaign – statistics on ROI” said Gideon Gilboa, Senior Product Marketing Manager, Advertising Solutions, NDS. “TRA have proven to have a solution that we feel will add great value to the market.”
About TRA, Inc.
TRA, Inc. (www.traglobal.com) is a media measurement and analytics software company whose products help advertisers, agencies and television networks improve advertising accountability and return on media investment. TRA’s Media TRAnalytics® is a web-based platform that matches the advertising households actually receive with the products the same households actually buy, enabling TRA’s clients to find “The Right Audience” while providing an unmatched level of transparency, measurement, media planning/selling and improved ROI. TRA’s investors include Intel Capital, Kodiak Venture Partners, WPP and Arbitron. TRA is the recipient of the BeyeNETWORK’s 2009 Vision Award for Business Impact in Analytics. TRA is certified under ISO 27001, the information security management system standard published by the International Organization for Standardization (ISO) designed to ensure security controls for protecting information assets. TRA owns U.S Patent No. 7,729,940, entitled “Analyzing Return on Investment of Advertising Campaigns by Matching Multiple Data Sources.”
About NDS
NDS Group Ltd. creates the technologies and applications that enable pay-TV operators to securely deliver digital content to TV STBs (set-top boxes), DVRs (digital video recorders), PCs, mobiles and other multimedia devices. Over 75 of the world’s leading pay-TV platforms rely on NDS solutions to protect and enhance their businesses. VideoGuard® is the world’s market-leading conditional access (CA) and digital rights management (DRM) technology, currently deployed on 145 million active devices, and safeguarding pay-TV service revenues exceeding $50 billion. NDS middleware, including MediaHighway® which enables a host of advanced services for subscribers, has been deployed on 171 million devices. NDS DVR technology, centred around XTV™, leads the global industry with 35 million units deployed. (Deployment figures as of 31st December 2010).
Headquartered in the UK, NDS remains committed to investing in R&D with over 75% of its employees dedicated to pioneering work at development centres in China, Denmark, France, India, Israel, Korea, UK and US. NDS has also implemented a host of initiatives aimed at reducing its carbon footprint and helping digital TV subscribers reduce energy consumption.
NDS Group Ltd. is a private company owned by the Permira Funds and News Corporation. See www.nds.com for more information.
