Contextual Solutions Leader Highlights Groundbreaking Innovations in Display and Video at AdAge Digital Conference
2011 AdAge Digital Conference
NEW YORK – Vibrant, the leader in premium contextual advertising solutions, introduced the industry to a new offering in display advertising: ads that leverage the power of contextual by delivering video that dynamically changes to match the page content.
The innovations have been presented at the AdAge Digital Conference, the premier event highlighting how technology is changing the marketing landscape and consumer behavior.
Anna Kassoway, Vibrant SVP Global Marketing & Creative Director, will briefly showcase campaigns that engage consumers through their recently introduced VIA Dynamic display ad technology – which can now leverage brands’ video content.
VIA Dynamic uses Vibrant’s contextual platform to deliver scalable display ad campaigns with creative that changes in real-time based on the content of the page. The ads adapt to what the user is reading about, creating a highly relevant and impactful brand experience. VIA Dynamic can deliver CTRs up to 5x higher than the average rate for standard display ads.
“Vibrant offers the leading tech platform for understanding content and empowering advertising to become relevant to a Web page in real-time,” says Kassoway. “The Internet is finally delivering on its promise of a more relevant advertising experience for consumers and smarter brand engagement for marketers. AdAge Digital is the ideal forum for addressing the role contextual relevancy will play for future media platforms.”
Vibrant is #12 in the ComScore Top 50 Ad Focus ranking, reaches more than 250MM monthly global unique visitors, and has a network of over 6,000 premium publishers.
About Vibrant
Vibrant (www.vibrantmedia.com) is a world leader in contextual technology aligning billions of words across the Internet with relevant video, information, tools, and advertising. With over 6,000 premium publishers, reaching more than 250 million unique users per month (comScore, February 2011), Vibrant gives top brand marketers the opportunity to deliver highly targeted advertisements within premium Web content and offers publishers premium editorial tools to re-circulate users throughout their websites. Vibrant works with top brand advertisers such as Microsoft, Unilever, Warner Bros and AT&T. The company was founded in 2000 and has offices in London, New York, Boston, Detroit, Chicago, San Francisco, Los Angeles, Paris, Hamburg, Munich and Dusseldorf. Vibrant’s rapid growth has been recognized by the Inc. 500 and Deloitte Fast 50 lists. Vibrant CEO and Co-founder Doug Stevenson was named Ernst & Young Entrepreneur Of The Year® 2010 for Metro New York. For more information, www.vibrantmedia.com or www.hyperlinkevolved.com or www.facebook.com/vibrantmedia or http://twitter.com/vibrantmedia.
