Open AdStream 11 Brings Video Enhancements Including IAB Vast 2.0 Compliance Among Other New Features
NEW YORK – 24/7 Real Media is pleased to announce the release of Open AdStream® 11, its proprietary ad management technology platform that provides publishers with flexibility, control and the tools they need to streamline ad management operations and drive value and revenue from their inventory. Online advertising is estimated to reach $11.06 billion for the overall display market in the US in 2011 and it continues to grow at a fast pace — especially online video advertising, which is expected to grow 45 percent to $2.1 billion in the US in 2011, according to Barclays Capital. The release of Open AdStream 11 provides Web publishers with the capabilities to participate in the upswing of growth in display and video advertising.
New Features Include:
* New Video Capabilities
o IAB VAST 2.0 compliance and video template and reporting enhancements
o New Creative Library
* Targeting & Optimization Enhancements
o Psychographic targeting with Mindset Media®
o Optimization of campaign inventory by site
* Workflow Developments
o Deeper third-party CRM integration workflow
o Simplified workflow and usability
Open AdStream 11 enables publishers to further maximize revenue across all platforms and mediums and demonstrates 24/7 Real Media’s continued commitment to add advanced functionality and quickly incorporate market and client priorities and requirements with each new release.
Open AdStream 11’s new video capabilities not only empower publishers to expand monetization of more engaging video ad inventory, it also allows publishers to track, monitor and analyze the success of video campaigns running on their sites. In the evolving video space, Open AdStream 11 is built to support various emerging advertising opportunities in display, rich media and video advertising. This flexibility will provide the support that publishers need to begin and enhance video delivery, integrate with third-party platforms and much more.
Always a proponent of responsible advertising, 24/7 Real Media has upgraded Open AdStream to support the IAB Standard VAST 2.0 compliance, providing optimal tracking of companion ads and other ad elements as well as multi-part creative in-video campaigns. The support of VAST 2.0 enables efficient setup and implementation of video campaigns.
“This release demonstrates our commitment to constant innovation within our Open AdStream technology,” said Nicolle Pangis, SVP, Product Management, Global Media and Technology at 24/7 Real Media. “Open AdStream enables publishers to seamlessly incorporate video with display ad management, to offer advertisers compelling avenues for engagement and advanced insights into performance, which really drives value.”
Psychographic targeting through Mindset Media®, part of Meebo, Inc., is featured as one of 24/7 Real Media’s targeting solutions, which also includes, search retargeting, geodemographic, content, behavioral, retargeting and custom. Many of these can be combined to form an almost limitless number of specific targeting options that can be delivered to any digital medium. Using Mindset Media, marketers can target users based on 21 personality traits that drive buyer behavior and brand choice across a broad range of consumer goods and services. Mindset targeting enables publishers to deliver online users with the Mindsets that matter to brands.
By integrating all of the vital and progressive capabilities in one platform, Open AdStream gives website publishers a quantum leap forward in productivity, facility and potential. Open AdStream is the only ad management system that combines the technologies, services and business intelligence that publishers need most to improve results, maximize revenue and lower operational costs. From website analytics and targeting, to video and rich media capabilities and contract management, Open AdStream brings publishers a complete advertising management system, empowering them to better manage their ad delivery with ease and efficiency.
To learn more about 24/7 Real Media, visit www.247realmedia.com.
About 24/7 Real Media, Inc.
24/7 Real Media, Inc., a WPP company, provides digital marketing solutions for advertisers and publishers globally by empowering them to reach their target audiences with greater precision and transparency, resulting in better ROI. 24/7 Real Media’s award-winning ad management platform, Open AdStream®, and its Global Web Alliance of high quality publisher websites, have turned the art of reaching audiences across any digital medium into a measurable science. Behind every insight, there’s the experience of 18 offices in 12 countries, billions of global advertising impressions served every month and a stellar reputation as a leader in the digital marketing industry. 24/7 Real Media is headquartered in New York and operates throughout North America, Europe and Asia Pacific. For more information, please visit www.247realmedia.com.
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