Yodle Launches Franchise Search Engine Optimization

Meineke signs on as first Yodle FranchiseSEO client

NEW YORK – Yodle, a leader in local online marketing, announced the launch of its full-service Search Engine Optimization offering for the franchise industry, Yodle FranchiseSEO. Yodle FranchiseSEO was developed to deliver on a set of best practices for website development, maps optimization and custom content creation that are designed to drive prominent rankings for franchisees on top search engines. Yodle is also proud to announce that Meineke Car Care Centers has rolled out Yodle FranchiseSEO to 950 of its locations across the country.

“Yodle’s full service SEO solution has resulted in first page exposure for Meineke,” said Don Rauch, Director of Marketing for Meineke. “The type of results we continue to receive show great progress is being made in getting us ranked where we want to be and among the keywords we have targeted.”

Yodle FranchiseSEO, Yodle’s second custom solution for the Franchise community, optimizes for the most relevant local keywords at the Franchisee level while building on and reinforcing the ranking authority of the Franchisor web site. Features include:

Franchisee Site Creation: Yodle creates professionally designed websites that showcase the franchise brand and are developed with SEO best practices.
Link Building: Yodle builds links to franchisee sites from local, social, and video websites by creating and syndicating custom content tailored to the franchisee’s services.
Maps Optimization: Yodle claims and builds out each franchisee’s map profiles on Google Place, Bing Maps and Yahoo! Local.
Corporate Site Optimization: Yodle works with the Franchise corporate site to ensure it is optimized to pass along online ranking authority to franchisees.

These features, along with our advanced reporting and premium customer service, were designed to deliver relevant traffic to franchisee sites and generate new customers and positive ROI to the Franchise systems.

“The launch of Yodle FranchiseSEO represents yet another major investment in developing products that fulfill the unique needs of the Franchise community,” said Yodle CEO Court Cunningham. “We will continue to invest and build on our best-in-class suite of products to help Franchise systems solve complex marketing challenges in an ever-changing online marketing landscape.”

Yodle, a leader in local online advertising and named #35 on the INC 500 List of fastest growing private companies in the U.S., connects thousands of local businesses with consumers in a process so simple and cost-effective that business owners can’t imagine any other way to advertise. Yodle has developed an integrated approach to signing up and serving local businesses that are transitioning their marketing budgets online. Yodle is headquartered in New York, NY and serves a national customer base from six local offices across the United States.”

Meineke: Meineke Car Care Centers, based in Charlotte, N.C., is one of the nation’s largest car care franchise businesses, with approximately 950 locations in 146 markets.