Rockfish’s Venture Capital Capability Partners with Tap.Me as First Investment Opportunity
CHICAGO – Tap.Me, creators of a new mobile advertising platform, received the distinction of being named as Rockfish’s first investment by their newly created venture capital capability – Rockfish Brand Ventures. In this latest round of fund raising, Rockfish is joined by existing Tap.Me investors the likes of David Cohen’s Bullet Time Ventures, the i2A Fund and Hyde Park Angels.
Rockfish Brand Ventures, a new model of agency ventures, brings emerging digital innovations together with agency capabilities and client relationships. By securing this partnership, Tap.Me will benefit from access to the diverse client network and services Rockfish provides as an award-winning agency, as well as guidance from experienced and connected Brand Ventures executives. Tap.Me attracted Brand Ventures with a combination of a strong development background, a gamer-first model and a fluid platform with opportunities for virtually any brand to partner with.
“The Rockfish Brand Ventures team brings us more than financial backing, but crucial knowledge of the digital space that is literally priceless,” said Joshua Hernandez, CEO of Tap.Me. “Their collaboration with our team has given us insight into the mobile space that, partnered with our development experience, will make Tap.Me the next evolution in mobile advertising.”
“Rockfish has long been on the bleeding edge of digital innovation since we began, and we see Tap.Me as a great opportunity to continue building our capabilities in that market,” said Kenny Tomlin, CEO / Founder of Rockfish. “We’re excited to work with the Tap.Me team and offer our digital expertise to their already impressive platform.”
Tap.Me is a new breed of mobile advertising platform that allows game developers to directly connect gameplay with branded rewards and achievements from any advertiser. Putting the power directly into the developer’s hands, Tap.Me ensures that gamers are never taken out of the gameplay experience, but are rewarded for their achievements and given instantaneous rewards both in-game and in the real world.
About Tap.Me
Tap.Me is a Chicago based start-up focusing on innovating the in-game advertising space. Founded in 2009 with game development roots, Tap.Me, Inc. is channeling the teams experience in advertising and game design to develop a set of products that will disrupt how advertising has traditionally been approached in video games. For more information, visit http://tap.me. Game developers please contact dr@tap.me to find out how to get involved. For press inquiries please contact press@tap.me.
About Rockfish
Rockfish is a Digital Innovation Partner for brands such as Walmart, Sam’s Club, Cisco and Tyson Foods. Through a company purpose of “building a better world through the power of digital innovation,” Rockfish helps clients find solutions that are meaningful to their customers and measurable to their business. Rockfish has been recognized as the OMMA 2010 Agency of the Year for Web Design & Development, ranked third on the 2009 Ad Age Agency A-List that recognizes the ten best agencies in the world, and placed in the 2010 Inc. 500 Fastest Growing Companies. Rockfish is headquartered in Rogers, AR, with offices in Dallas, TX, Cincinnati, OH, and Little Rock, AR.
