NEW YORK, NY — DoubleVerify, the pioneer and worldwide leader in online media verification and compliance, announced its expansion into the United Kingdom today with the opening of a new London location. Michelle Lawrence, formerly of MPG Media Contacts in London, will head the UK office as director of sales. DoubleVerify leads the international market for online media verification and compliance services, working with the world’s biggest advertisers, publishers and ad technology companies to verify more than 35 billion worldwide impressions per month.
“Further developing DoubleVerify’s offering in new markets is a big focus for the company in 2011 as interactive advertising continues to grow around the world,” said Oren Netzer, CEO of DoubleVerify. “It’s our mission to bring trust and accountability to online advertising globally so the entire industry can grow. We’re excited to have Michelle on board and are proud to build upon our presence in the UK.”
DoubleVerify runs campaigns worldwide with its suite of verification and compliance services. The company offers brand safety monitoring, ad blocking and compliance solutions that bring additional accountability to online advertising — benefiting advertisers, ad networks, publishers, DSPs and exchanges alike. DoubleVerify monitors for non-compliance, including: instances when multiple ads from the same advertiser were served, when ads were served alongside a competitor and when ads were served below the fold. In the U.S., the company’s Trust Index indicated that up to 30 percent of online ads are not-compliant. In early findings among UK advertisers, DoubleVerify is discovering that this is the case for up to 13 to 25 percent of their ads. Some advertisers have also seen that 7.4 percent of ads are being served to users outside of the UK who are not intended targets. DoubleVerify serves several markets, including Europe, Australia and Latin America.
Prior to DoubleVerify, Lawrence was the Digital Group account director at MPG Media Contacts in London. There, she developed digital marketing communications strategies and was responsible for all digital business elements across the group. Lawrence held previous posts as Digital Group media director at Horizon Media and account/media director at Carat, both in New York. Lawrence held similar positions at ID Media (Interpublic Group), Register.com and Digitas, where she got her start. Lawrence holds a B.S. in business administration from Boston University School of Management.
“Online advertising in the UK is just as complex as the U.S. and there’s a clear need for a company like DoubleVerify to help marketers accomplish their goals and keep their brands secure online,” Lawrence said. “I’m thrilled to help spread DoubleVerify’s mission in the UK and I believe that with increased trust in the marketplace, the industry can prosper across the globe.”
In the U.S., DoubleVerify also helps advertisers, ad networks, DSPs and publishers adhere to industry standards around protecting consumer privacy. The company is currently preparing to expand its Online Behavioral Advertising (OBA) product internationally as additional markets create programs to manage and regulate behaviorally targeted ads.
About DoubleVerify
DoubleVerify (www.doubleverify.com) is the worldwide leader in online media verification and compliance, and the top choice of marketers, agencies, ad networks and publishers looking to ensure brand safety, campaign transparency and regulatory compliance. DoubleVerify verifies over 35 billion advertising impressions per month for hundreds of leading Fortune 500 marketers. DoubleVerify is headquartered in New York City, with sales offices in London and engineering offices in Tel Aviv, Israel. Investors in DoubleVerify include Blumberg Capital, Institutional Venture Partners, First Round Capital and Genacast Ventures.
