NEW YORK – Simulmedia, a targeted television advertising platform and network, today announced that Wenda Harris Millard, President & COO of Media Link LLC, has joined Simulmedia’s Board of Directors.
“Dave and his team have a proven track record of successes with Real Media, then TACODA. Simulmedia is on the cutting edge of the next generation of television advertising that will be driven by audience analytics, and I am very pleased to provide strategic advice and help manage the company’s explosive growth,” says Ms Millard.
Also on the Board are Bill Burke, most recently, president and CEO of The Weather Channel Companies where he oversaw all operations of The Weather Channel® network; weather.com; Weather Services International (WSI); and various digital cable, radio, newspaper and interactive television products; Rich Levandov, a partner in Avalon Ventures, a San Diego-based venture firm; Rachel Lam, SVP and Group Managing Director of the Time Warner Investments Group – which along with Avalon Ventures – has invested in Simulmedia; and Dave Morgan’s the company founder and CEO.
“Few people are more widely respected and well regarded in the advertising and media businesses as Wenda Millard,” says Mr. Morgan. “With her experience and insights into what drives successful brands, Wenda will be a substantial presence on our Board.”
Ms. Millard joined Media Link in April 2009 from Martha Stewart Living Omnimedia, Inc. where she had been Co-CEO and President, Media. Ms Millard had joined MSLO in July 2007 after three years as a member of its Board of Directors. She oversaw MSLO’s media businesses, which include publishing, internet and broadcasting.
Before MSLO, Ms. Millard was Chief Sales Officer at Yahoo! where she led the team that drove revenue from $700 million to over $6 billion in six years and was consistently credited as the number one sales organization in the media industry. On an industry-wide level her work at Yahoo! established brand advertising on the web. Prior to Yahoo!, Ms. Millard was Chief Internet Officer at Ziff Davis Media and President of Ziff Davis Internet. Previously, Ms. Millard was a founding member of the executive team at DoubleClick, where she served as Executive Vice President responsible for establishing the DoubleClick brand and overseeing the operations of DoubleClick Media. She also served as President and Group Publisher of SRDS, Senior Vice President and Publisher of Family Circle and Executive Vice President/Group Publisher of Adweek, Mediaweek and Brandweek magazines.
Active on behalf of the advertising industry throughout her career, Ms. Millard is immediate past Chairman of the Interactive Advertising Bureau and former President of the Advertising Club of New York. She has served on the Boards of the Advertising Council, the American Advertising Federation, the Advertising Education Foundation and others. Currently, she sits on the Boards of several emerging media companies as well as on the Boards of the James Beard Foundation and Pop!Tech. She served two terms as a Trustee of Trinity College in Hartford.
Ms. Millard holds an MBA from Harvard University and a BA from Trinity College.
Simulmedia, Inc. (www.simulmedia.com) is a New York City-based television ad targeting company. The company’s targeting platform leverages predictive technologies and anonymous viewing data from more than 16 million US households to help national advertisers and their agencies better reach their target audiences, and better measure the results. Simulmedia aggregates TV audiences through partnerships with TV system operators and national networks and reaches virtually all U.S. multichannel households. Over the past year, the company helped national marketers and their agencies target, deliver and measure more than 45 campaigns and see results which were 25-300% better than they were able to achieve with traditional TV ad scheduling and targeting methods.
Founded and led by internet entrepreneur Dave Morgan, Simulmedia is backed by Avalon Ventures, Union Square Ventures and Time Warner Investments.