Company’s New Chicago Sales Director Will Lead Ad Sales Efforts in Midwest
NEW YORK – Tremor Media, the largest independent online video technology network, announced that they have hired Michelle Hoppe as Chicago Sales Director. Hoppe, former Midwest Director of Digital for Time Inc. Branded Solutions, will lead the company’s Chicago sales office, helping more brands and agencies utilize the marketing power of the dominant player in interactive video.
During her tenure at Time Inc., Hoppe managed the central region for all Time Inc. brands and was responsible for developing digital strategy for Fortune 500 marketers including Target, Intel and Kenmore and Purina. Prior to that, she served as Midwest Account Manger – Digital, for InStyle.com.
Her digital advertising experience extends to the cutting edge of digital innovation, including positions at Fox Interactive Media, where she managed accounts for AmericanIdol.com and Fox.com, as well Massive, Microsoft’s in-game advertising network, where she opened the network’s Chicago office and wrote Massive’s first hybrid deal for Sears and Desperate Housewives.
In her role at Tremor, Hoppe will oversee the video network’s Chicago sales office, utilizing her unique knowledge of interactive advertising and her years of relationships with some of the nation’s leading brands, helping them reach millions of engaged consumers online.
“We’re delighted to add someone with Michelle’s Chicago background to our sales team,” said Randy Kilgore, Tremor Media’s Chief Revenue Officer. “The world’s largest brands are realizing the benefits of interactive video over TV, and our sales teams will continue to work with these brands to develop innovative and effective products.”
About Tremor Media
Founded in 2005, Tremor Media (www.tremormedia.com) provides in-stream video advertising solutions to Fortune 1000 brand advertisers and top tier publishers and is widely regarded as the leading video company online. Leveraging their innovative video ad formats and publisher technology, Tremor Media delivers the mass reach and campaign results advertisers should expect from digital video. Tremor Media is the only video ad platform that can provide 100% brand safety by scanning and categorizing every single video stream before an ad is ever served. Powered by award-winning SE2 technology, Tremor Media’s video algorithm also gets smarter at finding and engaging viewers with every ad served, enabling the company to welcome and encourage pay-per-engagement pricing. Tremor Media is a privately held company headquartered in NYC with 10 national and international offices.