Without much ado, here are the new additions to ChoiceStream’s team. Welcome on board!
Eric Bosco, Chief Operating Officer
Eric Bosco brings nearly 20 years of experience with successful management and development of online advertising products. Most recently, Bosco served as Chief Product Officer at marketing data and services company comScore. Prior to comScore, he held a variety of roles at AOL and its subsidiaries, including Senior Vice President of Global Products and U.S. Operations for AOL’s Platform-A, Chief Product and U.S. Operations Officer at Advertising.com and Vice President, Community and Communications Products at AOL. At ChoiceStream, Bosco will lead the product, engineering, and ad operations teams to find innovative strategies for leveraging personalization technology in new and powerful ways.
Aidan Cardella, Vice President of Research and Development
Aidan Cardella joins ChoiceStream with more than 15 years of experience in applied R&D and technical leadership, most recently leading the business execution, enhancement and success of AdLearn®, the core optimization technology for the AOL/Advertising.com network. Prior to AOL/Advertising.com, Aidan held various research, technical and organizational leadership roles at GE’s Global Research Center and the GE Healthcare business during his 10 years with the company. In his new role Aidan will lead the direction and development of ChoiceStream’s proprietary personalized advertising algorithms and analytical capabilities.
William Guild as Director, Product Management
Bill Guild joins ChoiceStream with more than 15 years of product management experience, most recently serving as Vice President of Product Management at Nexage, a provider of mobile advertising solutions. Prior to Nexage, he held various roles at AOL, Amdocs and Oracle. Guild will bring his extensive experience in mobile media, technology, analytics and business intelligence to his role as Director, Product Management.
Peter Keane, Sales Executive
Peter Keane brings more than 20 years of online marketing experience to the Sales Executive role. Prior to joining ChoiceStream, Keane served as Director of Business Development at FetchBack, working with marketing executives at leading e-commerce sites to provide revenue driving retargeting strategies. In his new role at ChoiceStream, Keane will drive sales by partnering closely with brands on their online marketing strategy and enabling them to dramatically increase their customer base and revenues.
Lynda Clarizio, joined the company’s advisory board
Lynda Clarizio will join ChoiceStream’s veteran advisory team and leverage her years as a leader in digital media to propel ChoiceStream to its next level of success. Clarizio is currently CEO of INVISION, Inc., a leading provider of advertising planning and sales solutions to the media industry. Prior to INVISION, Inc., Clarizio served as President of Platform-A; and also held the role of President of Advertising.com. Clarizio recently was named one of Washington’s top 100 “Tech Titans” in 2011 by the Washingtonian. She also was named one of 2009’s “25 Executives to Watch in Digital Entertainment” by Digital Media Wire and one of 2008’s “Women to Watch” by Advertising Age.
ChoiceStream’s (www.choicestream.com) personalized marketing and advertising solutions are proven to increase revenue and customer engagement for today’s leading brands. For more than ten years, companies like AT&T, Zappos, Tesco, Ticketmaster and MTV have relied on ChoiceStream to create a more engaging, personally relevant experience for their consumers. By transforming shopping behavior and media consumption into intelligence about a consumer’s unique preferences, ChoiceStream is able to help today’s biggest brands target their most qualified prospects with the right advertisement, email promotion and product recommendation.