DUBLIN – Research and Markets has announced the addition of the “China Advertising Industry Report, 2010-2011” report to their offering.
Sustained economic growth ensures the healthy development of the advertising industry in China. The advertising market size of China totaled RMB343.7 billion in 2010, up 22.5% from a year earlier. However, influenced by related policies and advertisers’ preferences, each market segment presented different growth rates.
Concerning market segments, TV advertising with the market size of RMB133.1 billion still remained the largest segmented market of advertising industry. Yet, the development of TV advertising has been suppressed by online video advertising, which allures many TV stations successively into the online video market.
In 2010, the market size of online advertising kept the most rapid growth and reached RMB38.7 billion in China, an 87% YoY rise. In particular, video, search engine, and community were the top 3 advertising channels with the highest growth rate. This year, the market size of online video advertising hit RMB 2.1billion, up 157.1% YoY; and the operating income of key video websites including Youku, Tudou and Letv saw YoY growth rates of 153%, 97.6% and 82.4%, respectively.
As for Vision China Media, it boasts China’s largest mobile TV advertising broadcast network which covers both buses and subways. In April 2011, Vision China Media continued to consolidate its business in Northeast China, acquiring 3-year exclusive advertising rights for the mobile TV on public transportation in Shenyang city, Liaoning province, China.
With the approach of the 3G era, the prevalence of smart terminal such as smart phone and tablet PCs, as well as the rapid evolution of wireless advertising market, will promote the diversification of the advertising industry in China.
Companies Mentioned Include the Following:
Air Media
Baidu
Beijing Bashi Media
B-Ray Media
China South Publishing & Media Group
Chinese Universe Publishing and Media
Chongqing Newspapering
CTV Media
Focus Media
Gehua CATV
Google
Ku6
Letv
Linktone
Netease
Sina
Sohu
Tencent
Topway
Tudou
Tulip Mega Media
Unibank Media
Vision China Media
Xinhua Media
Youku
Yuan Chuan Radio Advertising
For more information visit http://www.researchandmarkets.com/research/f5c726/china_advertising
