Recognized for creating mobile technology innovations in the Global Silicon Valley
REDWOOD SHORES, Calif. & Singapore & HAMBURG, Germany – Smaato, the leading global mobile ad optimizer and mobile advertising company, announced that it has been chosen by AlwaysOn as one of the AlwaysOn Global 250 winners in the Mobile category. Inclusion in the AlwaysOn Global 250 signifies leadership amongst its peers and game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players in the Global Silicon Valley. Smaato was specially selected by the AlwaysOn editorial team and industry experts spanning the globe based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.
Smaato and the AlwaysOn Global 250 companies were honored at AlwaysOn’s ninth annual Innovation Summit at Santa Clara University on July 28th, 2011, at the Louis B. Mayer Theatre at Santa Clara University in Santa Clara, CA.
The AlwaysOn Global 250 winners were selected from among thousands of domestic and international technology companies nominated by investors, bankers, journalists, and industry insiders. The AlwaysOn editorial team conducted a rigorous three-month selection process to finalize the 2011 list.
Smaato’s award-winning mobile advertising optimization platform connects leading global mobile ad networks with the best-in-class mobile apps and mobile web inventories. The unique ad optimizer technology allows Smaato to maximize the revenue and fill rate for developers and publishers. Smaato also offers support for multiple platforms such as iOS, Android, Windows Phone 7 and more, making it ideally equipped to provide seamless ad delivery across multiple device platforms, segments and operator networks.
A full list of all the AlwaysOn Global 250 winners can be found on the AlwaysOn website at: http://www.aonetwork.com/AOStory/Announcing-2011-AlwaysOn-Global-250
About Smaato
Smaato (www.smaato.com) is a pioneering mobile advertising company that operates the mobile ad optimization platform called SOMA (Smaato Open Mobile Advertising) and partners with mobile publishers and app developers. More than 35,000 publishers have signed up with Smaato to monetize their content in 230+ countries and Smaato is managing 70+ billion ad requests per month.
SOMA’s unique feature is the aggregation of 60+ leading ad networks globally to maximize mobile advertising revenues. Through an open API and a wide range of SDKs, SOMA can be easily integrated with ad networks, ad inventory owners (publishers, developers and operators) and 3rd party ad technology providers.
