Demand Media Selected as Premium Content Provider for Google’s Display Network Reserve
SANTA MONICA, Calif. – Demand Media® (NYSE: DMD) announced a renewal and expansion of its ongoing advertising partnership with Google to monetize Demand Media’s owned and operated properties and premium content inventory. The comprehensive, global advertising relationship brings together Demand Media’s ability to create compelling content experiences with Google’s extensive reach, ad platform technology, and ability to monetize all parts of the online advertising ecosystem. Also as part of this deal, Demand Media will provide content for new, brand-safe channels launching within the Google Display Network Reserve, a product that allows advertisers to guarantee impressions across bundled, premium inventory.
“Google has been and continues to be an important partner to Demand Media. Combining our ability to create compelling, advertiser-friendly content that consumers desire with Google’s best-in-class solutions for the online advertising ecosystem, this deal marks a significant evolution of the relationship between our two companies,” said Richard Rosenblatt, chairman and CEO of Demand Media. “Given the expansiveness and international scope of this deal, we are enthusiastic about the impact this will have on Demand Media and Google’s worldwide audiences of consumers, advertisers and agencies.”
The expanded, global partnership includes an extensive range of features that will improve and expand the products and services offered to consumers and advertisers alike, including:
Display advertising: An extension of the two companies’ existing agreement to monetize Demand Media’s properties via AdSense for Content and the DoubleClick Ad Exchange
Premium ad Serving: An extension of the two companies’ existing agreement to manage and serve ads through the DoubleClick for Publishers platform
Demand Media’s properties will be included in premium, brand-safe channels within Google Display Network Reserve
About Demand Media
Demand Media, Inc. (NYSE: DMD) is a content and social media company that serves consumers, advertisers, publishers and creative professionals with a diverse portfolio of properties, products and services. Through brands like eHow, LIVESTRONG.COM, Cracked and typeF, Demand Media informs and entertains one of the internet’s largest audiences every month, helps advertisers find innovative ways to engage with their customers and enables publishers to expand their online presence. Founded in 2006, Demand Media is headquartered in Santa Monica, CA with offices in Kirkland, WA; Austin, TX; Chicago, IL; New York, NY; and London, UK. For more information about Demand Media, visit: www.demandmedia.com
