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World Economic Forum Names DoubleVerify as 2012 Technology Pioneer


Prestigious Global Award Recognizes DoubleVerify’s Innovation in Bringing More Trust, Compliance and Accountability in Online Advertising

NEW YORK – DoubleVerify, the pioneer and worldwide leader in online media verification and compliance, today announced that it has been selected as a World Economic Forum Technology Pioneer 2012.

The World Economic Forum recognizes the work of young and innovative companies believed to significantly transform the way business and society operate.  The Technology Pioneers 2012 are drawn from a broad range of fields, including information technology and new media, energy and environment, and life sciences and health.  These pioneers are known as business leaders that impact the world and provide social influence in their fields.  Hundreds of applications are received from around the world in this rigorous selection process, where over 50 technology experts judge the potential pioneers.

“The World Economic Forum’s Technology Pioneer award is highly revered across the globe, and we are excited and proud to be part of this elite community,” said Oren Netzer, Co-Founder and CEO of DoubleVerify. “As a technology innovator that aims to strengthen trust, accountability and transparency in an emerging industry, we recognize that verification and compliance are the keys for the global growth in this sector.”

The World Economic Forum award is a significant milestone for DoubleVerify that adds to the momentum of the company in 2011. Since launching in 2008 the company has developed the standard for online media verification for brand marketers and ad agencies, as well as for ad networks, DSPs, exchanges and publishers.  Earlier this year the DoubleVerify expanded its operations to include companies and audiences outside of the United States, and opened an office in the United Kingdom. Additionally, over the course of the past twelve months DoubleVerify has grown its work force substantially from 30 employees in July of 2010 to 160 employees today.

DoubleVerify was chosen along with twenty-four other innovative start-ups from across the globe, to be recognized in this year’s class of Technology Pioneers.

“The Technology Pioneers are an important World Economic Forum community,” said Olivier Schwab, Director, Head of Technology Pioneers, World Economic Forum. “Being true pioneers in designing and developing innovative new technologies, these companies demonstrate the kind of positive transformation and leadership that will shape industries and society as a whole for years to come.”

Earlier this week, DoubleVerify announced that it received $33 million in financing led by JMI Equity and Institutional Venture Partners (IVP), two of the premier later stage venture capital and private equity firms in the United States focused on investing in rapidly-growing software, Internet and business services companies. Other participants in the round included previous investors Blumberg Capital and First Round Capital. This investment brings the company’s cumulative financing to $47 million.

About DoubleVerify

DoubleVerify (www.doubleverify.com) is the worldwide leader in online media verification and compliance, and the top choice of marketers, agencies, ad networks and publishers looking to ensure brand safety, campaign transparency and regulatory compliance. DoubleVerify verifies over 35 billion advertising impressions per month for hundreds of leading Fortune 500 marketers. DoubleVerify is headquartered in New York City, with sales offices in London and engineering offices in Tel Aviv, Israel. Investors in DoubleVerify include JMI Equity, Institutional Venture Partners, Blumberg Capital, First Round Capital and Genacast Ventures.