PubMatic’s Ad Revenue 4 Premium Publisher Conference to be Held October 13th at New York City’s Times Center
Ad Revenue 4: Controlling Your Brand’s Future will be Hosted by Industry Veteran Doug Weaver and will Include the First Ever Global Analysis on Real-Time Bidding from IDC
New York, NY – PubMatic (http://www.PubMatic.com), which provides digital publishers a comprehensive selling platform to increase ad revenue across multiple platforms, today announced details for its annual Ad Revenue Conference. Hosted by online marketing strategist and Upstream Group Founder and CEO, Doug Weaver, Ad Revenue 4: Controlling Your Brand’s Future (http://www.AdRevenueConference.com) will be held at The TimesCenter in New York City on October 13th at 9AM EST and will bring together over 400 of the advertising industry’s cutting edge innovators to discuss the future of advertising for premium publishers.
“Publishers have more opportunity than ever before to capitalize on the latest advertising innovations, the challenge is understanding what opportunities are right for them and how to create the right strategy for their future success,” said Rajeev Goel, Co-Founder and CEO of PubMatic. “Obtaining a strong understanding of the opportunities that exist and how to utilize and align them properly for the publisher’s brand and future growth of that brand is the insight and instruction that Ad Revenue 4 will provide to publishers.”
Topics at Ad Revenue 4 Will Include:
Controlling Your Brand’s Future
Steering the Evolution of Media Selling
Global Trends & Expectations for Real-Time Bidding
Aligning Mobile & Online Revenue Strategies
Ad Operations at the Center of Future Revenue Generation
What Big Data Means for Premium Publishers
Brand Value vs. Audience Targeting
Agency Perspectives on Publishers
The Future of RTB & Private Marketplaces for Publishers
At this year’s conference PubMatic will release the first RTB Global Report—conducted by IDC, the premier global provider of market intelligence for technology, telecommunications and consumer technology markets—as well as its Ad Revenue 4 Report, which is a comprehensive guide to help publishers better understand and navigate the complexity of the online advertising ecosystem. The Ad Revenue 4 report will be available exclusively to conference attendees for a limited time before being released to the public.
Ad Revenue 4 is an invite-only event. While Ad Revenue 4 is focused on helping online publishers improve their advertising revenue by discussing the latest advertising mediums, technologies and strategies that can benefit them, the conference is open to select individuals not representing publishers that can request an invite.
Find out more at (http://www.AdRevenueConference.com).
About PubMatic
PubMatic’s (http://www.PubMatic.com) ad management and monetization technology combines an impression-level ad auction, the most comprehensive brand protection tools, and enterprise ad operations support to give the Web’s top publishers the most control over their revenue and brand. Some of the world’s most respected online publishers have chosen to work with PubMatic, including The Huffington Post, eBay, United Online, TV Guide, and the majority of the comScore Top 10.
PubMatic is privately held, backed by funding from Draper Fisher Jurvetson, Nexus Venture Partners, and Helion Ventures, and has seven offices around the world in the US, Europe, and Asia.
