Campaign Aims to Eliminates Web Page Clutter and Focus Consumer Attention on the Content They Care About
SAN FRANCISCO – SAY Media today announced its Clean Campaign, an initiative designed to make the digital content experience better for everyone – the reader, the writer and the advertiser – by creating cleaner content pages balanced with one engaging advertisement. Through an elegant, content-forward design, singular ad experience and proprietary technology platform, the Clean Campaign aims to make online vertical media premium.
“The web has evolved from its nascent stages as a link-heavy information utility to a functional media environment,” said Matt Sanchez, CEO, SAY Media. “Yet despite recent advancements in content design and presentation, online media is still not at the level of print. With the Clean Campaign, we’re speeding up this rate of change by rethinking how digital content should be created, consumed and monetized.”
The Three Tenets of Clean
Editorial approach: Media that is rooted in integrity, with a strong point-of-view that inspires passionate community participation.
Content experience: A website that embodies the art of editorial design, supported by powerful creation tools and a platform for user engagement.
Advertising integration: Advertising that compliments the content experience, focuses consumer attention, and delivers greater share of voice.
SAY will implement the tenets of Clean on all of its owned and operated media properties, as well as with its exclusive partner sites that span its key verticals: Style, Living, Food and Tech. Properties that already or will be demonstrating the core principles of Clean include: xoJane.com, Remodelista.com, Techdirt.com, SeriousEats.com, SplatF.com, Dogster.com and Gearpatrol.com.
SAY Media also launched its new AdFrames ad platform today, designed to deliver deeper brand engagement and a more intuitive and elegant advertising experience for consumers. In line with the Clean Campaign, this platform supports SAY’s vision for a better Web.
About SAY Media
SAY Media is a global media company that helps passionate, independent content creators publish, build an audience, and earn a living. The company delivers publishing technology and media services to influential creators and passion-based communities across key consumer interest areas such as Style, Living, Food and Tech. With expertise in social publishing, distribution and authentic digital marketing, SAY Media enables today’s leading online voices and top consumer brands to engage with more than 400 million people around the world. The company is headquartered in San Francisco, with offices across North America, in the UK and Australia. For more information visit www.saymedia.com.
