“A shimmering piece of work, in which the flash illuminates the creative act.” –Kirkus Reviews
Open Road Media announces the release of the E-riginal Madboy by Richard Kirshenbaum, who jumped into the ad business in the days when advertising meant fame and fortune, scandals, greed, and glory. He quickly made a name for himself and by the age of twenty-six had moved on to start his own company. He has created buzz for such brands as Target, Kenneth Cole, and Coach and was named one of Crain’s New York Business’s “40 Under 40.”
Madboy dives right into the inner workings of a wildly creative and fly-by-the-seat-of-your-pants advertising business—an industry of big egos and big money—providing readers with a look at the ad world’s most recognized campaigns and characters plucked from the hyper-drive domain of NYC advertising in the past two decades. Profiling the entertaining clients, frenetic pace, and up-to-the-minute creativity of the advertising industry, Madboy brings readers into the room on Kirshenbaum’s contributions to the craft, from taking the advertising off the page by hiring attractive people to drink Hennessy at bars, to creating one of the most memorable and improbable pop culture icons, Wendy the Snapple Lady.
With tell-all flavor and self-deprecating humor, Kirshenbaum reveals hot tips and tidbits that are as dramatically compelling as the broad swathe of celebrities he has worked with—who range from Andy Warhol to Joan Rivers to Miss America—to name a few. For instance, early in his career, Kirshenbaum sits down to a game-changing interview with then-agency creative director, now-bestselling author James Patterson. This must-read memoir reveals a remarkable combination of poise and humor, command and vulnerability—an alchemy that sets Kirshenbaum apart as a first among equals amidst some of the greatest ad minds of his time.
AVAILABLE 9/20/2011
Amazon.com, Apple iBookstore, Barnesandnoble.com, Kobo Books, Overdrive, and Sony Reader Store
Watch a Documentary-Quality Video of author Richard Kirshenbaum
