Gives Brand Marketers the Ability to Impact All Advertising and Marketing Functions Using Real-Time Actionable Customer Information
NEW YORK – ChoiceStream(R) an innovator in online personalized marketing solutions for major brands, today announced Audience Intelligence Reports as part of its CRUNCH Audience Targeting Platform. CRUNCH uses proprietary intent data to predict how audiences will react to brand messages. The platform observes the unique attributes of consumers who respond to a campaign, and then creates a custom audience segment. With Audience Intelligence Reporting, marketers can now gain insight into how consumers are reacting to their display ads, as well as detailed audience demographic and engagement reports, which can then be used to drive key decisions across the marketing organization. The easy-to-consume Audience Intelligence Reports provide marketers with clear conclusions rather than labor-intensive spreadsheets that place the burden of analysis back on the client.
“ChoiceStream CRUNCH turns ‘traditional’ audience buying on its head; it selects the best audience for our client’s campaign based on in-market performance – rather than selecting audiences pre-flight,” said Jenna Umbrianna, Manager of Platform Media for Hill Holliday. “And CRUNCH’s Audience Intelligence reports provide actionable insight into who those audiences are and why they respond, which enables us to make better decisions on behalf of our clients. It is information we can use immediately to improve ad performance.”
CRUNCH combines a rich, proprietary database of consumer intentions from partners with select sources of behavioral data to customize the audience most likely to engage with the advertiser’s display ad campaign. As a result, CRUNCH targeting gets smarter with each ad response. With Audience Intelligence Reports, CRUNCH users will gain insight into these unique attributes in order to improve their display ad strategy, refine creative, and share with other marketing functions to align campaigns across all advertising (including television and print), public relations, and direct marketing. For example, advertisers can leverage reports to determine where and when to run television ads based upon detailed audience information; while email marketers can learn about an undiscovered audience and create a campaign specific to that group of consumers.
“We’re taking the valuable data that CRUNCH reveals and sharing it with our advertising and agency clients so that they can get closer to their customers,” said Steve Johnson, CEO, ChoiceStream. “Our clients are gaining tremendous insight into the demographic and behavioral composition of their ideal audience and how that changes over the course of a campaign, season and year.”
ChoiceStream, Inc. ( www.choicestream.com ) is an innovator in online advertising and personalized marketing solutions. For more than ten years, companies like AT&T, Zappos, Tesco, Ticketmaster and MTV have relied on ChoiceStream to create a more engaging, personally relevant experience for their consumers. By transforming shopping behavior and media consumption into intelligence about a consumer’s unique preferences, ChoiceStream is able to help today’s biggest brands target their most qualified prospects with the right advertisement, email promotion and product recommendations to improve brand engagement, conversion rates and customer loyalty.
