New York, NY – MediaBrix, the leading social media advertising platform offering the most powerful way to simplify and optimize brand advertising across the social web, today announced that it has named Art Santos to the newly-created position of Vice President of Business Development, based at the company’s Manhattan headquarters.
“Art has more than 15 years of global enterprise sales, business development and strategy experience, and a proven ability to penetrate emerging markets says MediaBrix CEO Ari Brandt. “His extensive experience developing relationships with leading game Publishers and Developers will be extremely valuable as we continue scale our Social Flex offering.”
“Social developers have been searching for predictable revenue, without damaging the user experience, and looking for access to world-class brands,” says Mr. Santos, “I joined MediaBrix because of the team’s unprecedented access to big brands and agencies. Add a solid and scalable technology platform like Social Flex that allows these brands to deploy across the increasingly fragmented social media landscape, and it’s a very compelling company.”
Mr. Santos joins MediaBrix from Kontagent, the leader in social gaming analytics, where he created and managed relationships with major game studios and media companies. Before that he held senior level sales and business development roles at gaming companies such as GameSpy and DemonWare.
MediaBrix (www.mediabrix.com) simplifies the creation, buying, optimization and measurement of social media advertising. It provides agencies and advertisers a single solution for all of their social advertising objectives to an audience of over 500 million both online and via mobile devices. MediaBrix’s effective and comprehensive suite of social media advertising products, including Social Flex, Social Views and Social Pulse enables marketers to deploy, monitor and optimize campaigns across apps, games and major social venues including Facebook and LinkedIn.
For application and game developers, wanting to monetize the majority of users who do not purchase virtual goods, MediaBrix has built Social Flex as an easy to use monetization platform that can be delivered through any browser based application and giving developers access to growing agency and advertiser social media spend.
MediaBrix is based in New York and backed by funding from Revel Partners, an early-expansion stage investment group focused on financing disruptive innovation in the areas of digital media & internet technology.
