IAEE Annual Meeting & Exhibition 2011
LOS ANGELES – Encore Media Partners’ managing partner, Cristopher Levy, will present a session entitled “Leveraging Mobile Marketing to Drive Attendance, Engagement and Value” at the International Association of Exhibitions and Events (IAEE) Annual Meeting & Exhibition, Dec. 6 – 8, 2011, in Las Vegas.
“The explosive growth of the mobile platform is creating exciting, new marketing opportunities, which are clearly being embraced by show organizers,” said Cristopher Levy, Managing Partner, Encore Media Partners. “We look forward to sharing our ideas on mobile marketing at this major industry event, and are confident participants will leave this fast-moving, information packed session with takeaways they can apply to their shows immediately.”
The session, scheduled for Thur., Dec. 8, 11:00am – 12:15pm, will focus on key mobile trends, capabilities and best practices, and how event marketers can benefit from mobile marketing. Participants will hear live examples of how some of the world’s leading events are using mobile media and technologies, including SMS, MMS, QR codes, RFID, mobile apps, mobile web sites, mobile email and mobile social networking. The session will also look at the implications of HTML5, and the marketing possibilities offered by an NFC-enabled future.
“For those of us who believed in the future of mobile marketing, Steve Jobs gave us the device that would forever change our industry and our world,” said Mobile Marketing Association (MMA) CEO Greg Stuart in an October 5, 2011 statement on the passing of Steve Jobs. In a tribute to this visionary icon, Encore is pleased to offer the first 100 attendees at the session a complimentary copy of the new book “Steve Jobs” by Walter Isaacson.
About Encore Media Partners
Encore is an audience strategy, marketing and media buying agency, which specializes in local, national and global trade and consumer shows and other types of events. Encore collaborates with leading show producers on “live” audience acquisition across multiple industries, domestic and foreign markets and traditional, digital and mobile media platforms. More information is available at www.EncoreMediaPartners.com.
